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Automation Builder

Background WhatsApp workflows: webhook and event triggers, the send-template step, routers, delays, a datastore, drip campaigns, and the utility blocks that shape your data.

Pause Automation: stop a flow for human handoff

Stop an automation indefinitely for human takeover, manual approval, or payment verification.

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Time Delay block

Add timed delays between automation steps for drip campaigns, follow-up sequences, and reminders.

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The Stay in Session block

Keep the WhatsApp 24-hour window open to avoid template charges in long-running automations.

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The Typing Indicator block

Show a typing animation before messages to make automated conversations feel more natural.

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What is the automation builder?

The automation builder runs WhatsApp workflows in the background. Where the bot builder starts from a customer

Trigger a workflow with a webhook

This is the pattern every integration follows: another app posts data to a URL, your workflow catches it, and

Create a drip campaign

A drip campaign sends a planned sequence of messages over time. The pattern uses a CRM field to decide who is

Send WhatsApp on a new Shopify order

Send a WhatsApp message automatically whenever a new order is placed in Shopify. The flow uses a webhook to ca

Send WhatsApp on a Google Form submission

When someone submits a Google Form, you can have a WhatsApp message go out instantly, a confirmation to them,

Trigger an automation from a missed call

A missed call is a low-friction way for customers to raise their hand. With the missed-call webhook, a missed

Send payment reminders automatically

Chasing payments by hand is slow. An automation can send a reminder before and after a due date, so customers

Send birthday and anniversary greetings

Greetings on a customer's birthday or anniversary are a simple, warm touch that drives loyalty. A scheduled au

The datastore: a database in your workflow

The datastore is a database that lives inside the automation builder, backed by MongoDB. A workflow can add a

Text and data utility blocks

Between a trigger and a message you often need to clean or reshape data. The text blocks do exactly that, so y

Date and time utility blocks

Dates are fiddly. The date-time blocks handle formatting and arithmetic so your messages show the right date i

Logic, counter, and iterator blocks

The logic blocks add small pieces of computation to a workflow, so it can count, calculate, loop, and pause wi

Pass data from a bot to an automation

Bots and automations are stronger together. A bot can collect details in a chat, then hand them to an automati

What gets charged inside a workflow

Knowing what costs money inside a workflow helps you build efficiently. The rule is short.What is chargedTwo t

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