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HomeHelp & DocsLead Source › Connect form and marketplace leads
Lead Source

Connect form and marketplace leads

Form tools like Google Forms, Typeform, and Jotform are common lead sources. Connecting them means a form submission triggers a WhatsApp message, a confirmation to the customer or an alert to your team.

Connect Google Forms

Google Forms connects using an Apps Script pasted directly into the form — not a simple webhook toggle.

1
Go to Lead Source → Google Forms Integration, click Create Connection, and name it.
2
Copy the generated Apps Script code and keep the webhook URL secure.
3
Open your Google Form in edit mode, click the three dots, and select Script Editor. Remove any existing code, paste the copied script, and save.
4
Go to Triggers → Add Trigger. Set the function to onSubmit and the event type to On form submit. Save and authorise.
5
Back in WA.Expert, open Field Mapping and map form fields (Name, Email, Phone, etc.) to your CRM fields.
6
Submit a test response in the form and verify the fields are fetched correctly.

Optionally enable Auto Create Contact or configure a webhook for real-time updates. Check the Logs section any time to see lead data, status, and errors.

Other form tools

Typeform, Jotform, and similar tools typically connect through a simpler webhook or native integration — the form submission sends data to WA.Expert, which maps the fields and runs your chosen flow.

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