Marketing templates carry your promotions, offers, and announcements. An interactive one adds tappable buttons, quick replies, or call-to-action links so customers respond with a tap instead of typing.
Build it
1
Open the channel's template section and choose Create Template, category Marketing.
2
Add a header (text, image, or video), the body text, and an optional footer.
3
Use variables like {{1}} for personalisation, for example a first name or offer code.
4
Add buttons: quick replies, a website link, or a call button.
5
Submit for Meta review. Approval usually takes from a few minutes to a day.
Limits to know
•
Image header: must be under 9 MB.
•
Video header: must be under 9 MB.
•
Body text (including variable content): cannot exceed 1,024 characters.
•
Buttons: up to 10 total — max 2 website buttons, max 1 call button, up to 7 quick-reply buttons. Reorder by dragging and dropping.
Approved template not showing up?
If an approved template isn't visible in the dropdown in bulk campaigns, bot builder, automation builder, or live chat, go to Channels → Template Manager → Sync Templates.
Pass review the first time
Keep promotional content in the Marketing category, fill every variable with a sample value, and avoid policy breaches like misleading claims. These are the usual rejection reasons.
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