/* ═══════════════════════════════════════════════════════════════
   THE OFFLINE MARKETING CODEX — wa.expert/pages/marketing/
   Scoped CSS. All classes prefixed .mktg-
   Accent: #B45309 (deep amber). Background: #FAFAF8 (warm off-white).
   Loads AFTER css/style.css — overrides are intentional.
═══════════════════════════════════════════════════════════════ */

:root {
  --mktg-amber:        #B45309;
  --mktg-amber-50:     #FFFBEB;
  --mktg-amber-100:    #FEF3C7;
  --mktg-amber-200:    #FDE68A;
  --mktg-amber-dark:   #92400E;
  --mktg-ink:          #1C1917;
  --mktg-ink-soft:     #292524;
  --mktg-bg:           #FAFAF8;
  --mktg-surface:      #FFFFFF;
  --mktg-border:       #E7E5E4;
  --mktg-border-dark:  #44403C;
  --mktg-muted:        #78716C;
  --mktg-muted-light:  #A8A29E;
}

/* ── PAGE SHELL ── */
body.mktg-body { background: var(--mktg-bg); }
.mktg-wrap { min-height: 100vh; }
.mktg-container { max-width: 1160px; margin: 0 auto; padding: 0 24px; }
.mktg-container-sm { max-width: 780px; margin: 0 auto; padding: 0 24px; }

/* ── SECONDARY SUBNAV ── */
.mktg-subnav {
  background: var(--mktg-ink);
  border-bottom: 1px solid #292524;
  position: sticky;
  top: 68px;
  z-index: 88;
  overflow: hidden;
}
.mktg-subnav-inner {
  display: flex;
  align-items: center;
  overflow-x: auto;
  scrollbar-width: none;
  -webkit-overflow-scrolling: touch;
}
.mktg-subnav-inner::-webkit-scrollbar { display: none; }
.mktg-subnav a {
  display: block;
  padding: 11px 16px;
  font-size: .72rem;
  font-weight: 600;
  color: var(--mktg-muted-light);
  text-decoration: none;
  white-space: nowrap;
  border-bottom: 2px solid transparent;
  transition: color .15s, border-color .15s;
  letter-spacing: .02em;
}
.mktg-subnav a:hover { color: white; }
.mktg-subnav a.mktg-active {
  color: var(--mktg-amber);
  border-bottom-color: var(--mktg-amber);
}
.mktg-subnav-home {
  padding: 11px 18px;
  font-size: .72rem;
  font-weight: 700;
  color: white !important;
  border-right: 1px solid #292524;
}

/* ── HUB HERO ── */
.mktg-hub-hero {
  background: var(--mktg-ink);
  padding: 120px 0 56px;
  position: relative;
  overflow: hidden;
}
.mktg-hub-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 55% 70% at 80% 50%, rgba(180,83,9,.12) 0%, transparent 70%);
  pointer-events: none;
}
.mktg-eyebrow {
  font-family: var(--font-mono);
  font-size: .64rem;
  font-weight: 700;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--mktg-amber);
  margin-bottom: 14px;
}
.mktg-hub-h1 {
  font-family: var(--font-display);
  font-size: clamp(32px, 5vw, 60px);
  font-weight: 800;
  color: white;
  line-height: 1.1;
  margin-bottom: 18px;
}
.mktg-hub-h1 em { color: var(--mktg-amber); font-style: italic; }
.mktg-hub-desc {
  font-size: 1.02rem;
  color: var(--mktg-muted-light);
  line-height: 1.72;
  max-width: 580px;
  margin-bottom: 28px;
}
.mktg-hub-stats {
  display: flex;
  gap: 32px;
  flex-wrap: wrap;
  margin-top: 32px;
  padding-top: 28px;
  border-top: 1px solid #292524;
}
.mktg-hub-stat-n {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 800;
  color: var(--mktg-amber);
  line-height: 1;
}
.mktg-hub-stat-l {
  font-size: .72rem;
  color: var(--mktg-muted-light);
  margin-top: 4px;
  line-height: 1.4;
}

/* ── CATEGORY GRID ── */
.mktg-cat-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  padding: 52px 0;
}
.mktg-cat-card {
  background: var(--mktg-surface);
  border: 1px solid var(--mktg-border);
  border-left: 4px solid var(--mktg-amber);
  border-radius: 12px;
  padding: 22px 20px;
  text-decoration: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
  transition: transform .18s, box-shadow .18s, border-left-color .18s;
}
.mktg-cat-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 4px 16px rgba(180,83,9,.12), 0 12px 28px rgba(0,0,0,.06);
  border-left-color: var(--mktg-amber-dark);
}
.mktg-cat-icon { font-size: 1.7rem; }
.mktg-cat-title {
  font-family: var(--font-display);
  font-size: .98rem;
  font-weight: 700;
  color: var(--mktg-ink);
}
.mktg-cat-desc {
  font-size: .78rem;
  color: var(--mktg-muted);
  line-height: 1.6;
  flex: 1;
}
.mktg-cat-count {
  font-size: .68rem;
  font-weight: 700;
  color: var(--mktg-amber);
}
.mktg-cat-cta {
  font-size: .76rem;
  font-weight: 600;
  color: var(--mktg-amber);
}

/* ── ENTRY HERO ── */
.mktg-entry-hero {
  background: var(--mktg-ink);
  padding: 110px 0 36px;
}
.mktg-breadcrumb {
  font-size: .72rem;
  color: #57534E;
  margin-bottom: 14px;
}
.mktg-breadcrumb a {
  color: #57534E;
  text-decoration: none;
  transition: color .12s;
}
.mktg-breadcrumb a:hover { color: var(--mktg-amber); }
.mktg-entry-h1 {
  font-family: var(--font-display);
  font-size: clamp(26px, 3.8vw, 46px);
  font-weight: 800;
  color: white;
  line-height: 1.12;
  margin-bottom: 14px;
}
.mktg-entry-deck {
  font-size: .97rem;
  color: var(--mktg-muted-light);
  line-height: 1.7;
  max-width: 680px;
  margin-bottom: 16px;
}
.mktg-tags {
  display: flex;
  gap: 7px;
  flex-wrap: wrap;
}
.mktg-tag {
  font-size: .64rem;
  font-weight: 700;
  padding: 3px 10px;
  border-radius: 100px;
  border: 1px solid #44403C;
  color: var(--mktg-muted-light);
  letter-spacing: .04em;
}

/* ── ACCORDION / COLLAPSIBLE ── */
.mktg-accordion { margin: 8px 0; border: 1px solid var(--mktg-border); border-radius: 10px; overflow: hidden; }
.mktg-acc-trigger {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 20px;
  background: var(--mktg-surface);
  cursor: pointer;
  border: none;
  width: 100%;
  text-align: left;
  transition: background .12s;
}
.mktg-acc-trigger:hover { background: var(--mktg-amber-50); }
.mktg-acc-trigger.open { background: var(--mktg-amber-50); border-bottom: 1px solid var(--mktg-amber-200); }
.mktg-acc-title {
  font-size: .9rem;
  font-weight: 700;
  color: var(--mktg-ink);
  display: flex;
  align-items: center;
  gap: 10px;
}
.mktg-acc-label {
  font-family: var(--font-mono);
  font-size: .6rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
  color: var(--mktg-amber);
  background: var(--mktg-amber-100);
  border-radius: 4px;
  padding: 2px 7px;
}
.mktg-acc-icon {
  font-size: .8rem;
  color: var(--mktg-amber);
  transition: transform .2s;
  flex-shrink: 0;
}
.mktg-acc-trigger.open .mktg-acc-icon { transform: rotate(180deg); }
.mktg-acc-body {
  display: none;
  padding: 20px 22px;
  background: var(--mktg-surface);
  border-top: 1px solid var(--mktg-border);
}
.mktg-acc-body.open { display: block; }
.mktg-acc-body p {
  font-size: .92rem;
  color: var(--mktg-ink-soft);
  line-height: 1.82;
  margin-bottom: 14px;
}
.mktg-acc-body p:last-child { margin-bottom: 0; }
.mktg-acc-body h3 {
  font-size: .9rem;
  font-weight: 700;
  color: var(--mktg-ink);
  margin: 20px 0 8px;
}
.mktg-acc-body ul, .mktg-acc-body ol {
  padding-left: 18px;
  margin-bottom: 14px;
}
.mktg-acc-body li {
  font-size: .9rem;
  color: var(--mktg-ink-soft);
  line-height: 1.75;
  margin-bottom: 5px;
}

/* ── FORMULA BOX ── */
.mktg-formula {
  background: var(--mktg-amber-100);
  border: 1px solid var(--mktg-amber-200);
  border-radius: 10px;
  padding: 16px 20px;
  margin: 16px 0;
  font-family: var(--font-mono);
}
.mktg-formula-label {
  font-size: .6rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
  color: var(--mktg-amber-dark);
  margin-bottom: 6px;
}
.mktg-formula-main {
  font-size: 1rem;
  font-weight: 700;
  color: var(--mktg-amber-dark);
  line-height: 1.5;
}
.mktg-formula-note {
  font-size: .74rem;
  color: var(--mktg-amber-dark);
  margin-top: 6px;
  font-family: var(--font-body);
  opacity: .85;
}

/* ── INDIA CALLOUT ── */
.mktg-callout-india {
  background: var(--mktg-amber-50);
  border-left: 4px solid var(--mktg-amber);
  border-radius: 0 10px 10px 0;
  padding: 14px 18px;
  margin: 16px 0;
}
.mktg-callout-india .mktg-callout-label {
  font-size: .6rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
  color: var(--mktg-amber-dark);
  margin-bottom: 6px;
  display: flex;
  align-items: center;
  gap: 6px;
}
.mktg-callout-india p {
  font-size: .86rem;
  color: var(--mktg-amber-dark);
  line-height: 1.68;
  margin: 0;
}

/* ── SOURCE CITATION ── */
.mktg-sources {
  background: #F0F9FF;
  border: 1px solid #BAE6FD;
  border-left: 4px solid #0369A1;
  border-radius: 0 10px 10px 0;
  padding: 14px 18px;
  margin: 16px 0;
}
.mktg-sources .mktg-callout-label {
  font-size: .6rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
  color: #0369A1;
  margin-bottom: 8px;
  display: block;
}
.mktg-source-item {
  font-size: .8rem;
  color: #0C4A6E;
  line-height: 1.65;
  padding: 4px 0;
  border-bottom: 1px solid #BAE6FD;
}
.mktg-source-item:last-child { border-bottom: none; }
.mktg-source-item a { color: #0369A1; text-decoration: underline; }

/* ── WHATSAPP BRIDGE ── */
.mktg-wa-bridge {
  background: linear-gradient(135deg, #075e54 0%, #1a9e6e 100%);
  border-radius: 14px;
  padding: 22px 24px;
  margin: 16px 0;
}
.mktg-wa-bridge-label {
  font-family: var(--font-mono);
  font-size: .6rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
  color: rgba(255,255,255,.6);
  margin-bottom: 8px;
}
.mktg-wa-bridge h3 {
  font-size: .95rem;
  font-weight: 700;
  color: white;
  margin-bottom: 10px;
}
.mktg-wa-bridge p {
  font-size: .85rem;
  color: rgba(255,255,255,.88);
  line-height: 1.68;
  margin-bottom: 12px;
}
.mktg-wa-bridge a.mktg-wa-link {
  font-size: .8rem;
  font-weight: 600;
  color: #34c26a;
  text-decoration: none;
  border-bottom: 1px solid rgba(52,194,106,.3);
}

/* ── STAT CHIPS ── */
.mktg-stats-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin: 12px 0;
}
.mktg-stat-chip {
  background: var(--mktg-ink);
  border-radius: 8px;
  padding: 10px 16px;
  text-align: center;
  flex: 1;
  min-width: 100px;
}
.mktg-stat-chip-n {
  font-family: var(--font-display);
  font-size: 1.35rem;
  font-weight: 800;
  color: var(--mktg-amber);
  line-height: 1;
}
.mktg-stat-chip-l {
  font-size: .65rem;
  color: var(--mktg-muted-light);
  margin-top: 4px;
  line-height: 1.3;
}

/* ── RELATED ENTRIES ── */
.mktg-related {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-top: 32px;
  padding-top: 32px;
  border-top: 1px solid var(--mktg-border);
}
.mktg-related-card {
  background: var(--mktg-surface);
  border: 1px solid var(--mktg-border);
  border-radius: 10px;
  padding: 16px;
  text-decoration: none;
  transition: border-color .15s, transform .15s;
}
.mktg-related-card:hover {
  border-color: var(--mktg-amber);
  transform: translateY(-2px);
}
.mktg-related-card h4 {
  font-size: .86rem;
  font-weight: 700;
  color: var(--mktg-ink);
  margin-bottom: 5px;
}
.mktg-related-card p {
  font-size: .74rem;
  color: var(--mktg-muted);
  line-height: 1.55;
  margin: 0 0 8px;
}
.mktg-related-card span {
  font-size: .72rem;
  font-weight: 600;
  color: var(--mktg-amber);
}

/* ── COMPARE TABLE ── */
.mktg-table {
  width: 100%;
  border-collapse: collapse;
  font-size: .84rem;
  margin: 16px 0;
}
.mktg-table th {
  background: var(--mktg-ink);
  color: white;
  padding: 11px 14px;
  text-align: left;
  font-size: .76rem;
  font-weight: 600;
}
.mktg-table th:first-child { background: #292524; }
.mktg-table td {
  padding: 10px 14px;
  border-bottom: 1px solid var(--mktg-border);
  vertical-align: top;
  color: var(--mktg-ink-soft);
  line-height: 1.55;
}
.mktg-table tr:hover td { background: var(--mktg-amber-50); }

/* ── CATEGORY HUB ENTRY LIST ── */
.mktg-entry-list { display: flex; flex-direction: column; gap: 2px; }
.mktg-entry-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 13px 18px;
  background: var(--mktg-surface);
  border: 1px solid var(--mktg-border);
  border-radius: 8px;
  text-decoration: none;
  transition: all .12s;
}
.mktg-entry-row:hover {
  border-color: var(--mktg-amber);
  background: var(--mktg-amber-50);
  padding-left: 22px;
}
.mktg-entry-row-title {
  font-size: .9rem;
  font-weight: 600;
  color: var(--mktg-ink);
}
.mktg-entry-row:hover .mktg-entry-row-title { color: var(--mktg-amber-dark); }
.mktg-entry-row-meta {
  font-size: .72rem;
  color: var(--mktg-muted);
  display: flex;
  align-items: center;
  gap: 8px;
  flex-shrink: 0;
}
.mktg-entry-row-arrow { color: var(--mktg-amber); font-size: .8rem; }

/* ── ACCORDION JS (inline, included on every page) ── */

/* ── RESPONSIVE ── */
@media(max-width: 900px) {
  .mktg-cat-grid { grid-template-columns: 1fr 1fr; }
  .mktg-related { grid-template-columns: 1fr 1fr; }
}
@media(max-width: 600px) {
  .mktg-cat-grid, .mktg-related { grid-template-columns: 1fr; }
  .mktg-hub-h1 { font-size: 30px; }
  .mktg-hub-stats { gap: 20px; }
  .mktg-stats-row { flex-direction: column; }
}