A WhatsApp Flow lets you collect name, email, budget, requirement, and any qualifying question, all inside WhatsApp, before the conversation even starts. No website form, no Google Form link, no drop-off. This is the highest-converting lead capture method available to Indian businesses today.
WhatsApp Flows support multiple input types for lead capture. Here are the components available and when to use each:
| Component | Best for | Example | Validation |
|---|---|---|---|
| TextInput | Name, company, city | "Your full name" | Min/max char length, required |
| EmailInput | Email address | "Work email address" | Auto email format validation |
| PhoneInput | Additional phone (already have WhatsApp number) | "WhatsApp number auto-filled" | Auto phone format |
| Dropdown | Budget range, industry, product interest | "Select your budget" | Required selection |
| RadioButtonsGroup | Single-select qualifying questions | "Are you buying for business or personal use?" | Required selection |
| CheckboxGroup | Multi-select interests | "Which features interest you?" | Min selections |
| TextArea | Open-ended requirement description | "Briefly describe what you need" | Max 500 chars |
💡 Keep lead capture Flows to 5 fields maximum. Each additional field beyond 5 reduces completion rate by approximately 8–12%. Collect only what you need to qualify and route the lead, get the rest in the conversation.
WA.Expert → Flows → New Flow → "Lead Generation" template or blank. Name it descriptively: real_estate_lead_form or demo_request_form.
Drag your 3–5 core fields. For B2B: Company, Role, Team Size, Budget, Requirement. For B2C real estate: Name, Budget, Configuration, Timeline, Location preference.
Show different fields based on earlier answers. Example: if Budget > ₹1 Cr → show "Premium project interest" field. If Budget < ₹50L → show "First-time buyer?" toggle.
"Thank you [name], we'll call you within 2 hours", set expectations immediately. This reduces "when will you call?" follow-up messages.
On submit → POST to your CRM (Zoho, Salesforce, Leadsquared, Google Sheets). WA.Expert sends the full Form data as JSON. No manual data entry.
Immediately after Flow submit → send Utility template: "Hi [name], we've received your enquiry. Our team will call you at [time]."
All data posted to your CRM automatically on submit.
Meta ad → WhatsApp conversation opens → Flow launches automatically. Highest volume entry point for paid campaigns. Flow replaces the landing page entirely.
User sends "ENQUIRE" or "BOOK" to your WhatsApp number → chatbot triggers the Flow. Works for inbound organic traffic, people who message you directly.
Send a marketing template with a "Fill Form" CTA button that opens the Flow. Works for re-engagement: "Tell us what you're looking for, tap below."
wa.me/[number]?text=ENQUIRE, used on website, business cards, brochures, and hoarding banners. Triggers keyword → Flow.
WhatsApp chat bubble on your website → user taps → conversation opens on mobile → keyword triggers Flow. Replace your website contact form.
Lead enquiries from portals arrive via webhook → WA.Expert sends an outbound template → template CTA opens the qualifciation Flow automatically.
Full chatbot qualification flow, questions, routing, CRM push.
Read playbook →No-code builder. CRM integration. Auto-follow-up messages. Replace your website form entirely.