Day 1 is assigned to a specific date by the WSP team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 1 · Monday
day-01
What is WA.Expert?.
Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 4 of 8
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes
A degraded quality rating is a business problem. Preventing it is an expert responsibility.
Day 23. Continuing your industry implementation deep dives and advanced expert topics. Today: Quality Score and Account Health.
You have the technical foundations from Month 1. Now you are applying them systematically to each industry and advanced capability — building the full expert toolkit that makes you capable of handling any WA.Expert implementation engagement.
🔧
Each industry deep dive follows the same expert pattern: Identify the unique pain points → map them to the right WA.Expert features → design the configuration → build the integration → measure the outcome. Same methodology, different context every day.
Read the reference page below for today's industry or topic, then apply your implementation knowledge to the quiz and task.
🔑 Expert principle: Every implementation decision should be justified by a specific client need — not by feature availability. Build what the client actually needs. Nothing more.
💡
Read the reference page below before taking the quiz.
What is a WhatsApp quality rating and what determines it?
A
A score Meta gives based on your subscription tier
B
A quality score (Green/Yellow/Red) based on how recipients respond to your messages — primarily opt-out rates, block rates, and negative feedback. Degraded rating reduces messaging limits.
C
The number of templates approved
D
A rating set by WA.Expert based on account age
✅ Quality rating = recipient response pattern. High opt-outs, blocks, and negative feedback = Yellow or Red = reduced messaging limits. Quality is maintained by sending relevant messages to opted-in contacts.
Client's quality rating drops to Yellow. What should happen immediately?
A
Ignore it — Yellow is still acceptable
B
Pause all outbound marketing campaigns. Audit the contact list for quality (opted-in contacts only). Review recent templates for relevance and frequency. Do not send anything until root cause is identified.
C
Send more messages to improve engagement
D
Contact Meta to reset the rating
✅ Pause + audit + fix before resuming. Continuing to send on a Yellow rating accelerates degradation toward Red which means severe limits.
❌ Pause marketing campaigns immediately. Audit contact quality and template relevance. Fix root cause before resuming. Continuing = faster degradation.
Question 3 of 5
Most common cause of quality rating degradation for an e-commerce brand?
A
Sending too few messages
B
Sending marketing templates to contacts who haven't opted in, or sending high-frequency campaigns to the entire database regardless of engagement — generating high opt-out and block rates
C
Using utility templates too often
D
Having too many agents in the Team Inbox
✅ Non-opted-in contacts + high frequency to unengaged contacts are the primary causes. Segment by engagement level and respect opt-out signals.
❌ Non-opted-in contacts + frequency to unengaged = high opt-out and block rates = quality degradation. Segment and respect opt-outs.
Question 4 of 5
How does maintaining a healthy quality rating benefit a client commercially?
A
It has no commercial impact
B
Green quality rating maintains maximum messaging tier (unlimited volume). Yellow/Red reduce limits — potentially capping how many messages can be sent per day, directly limiting campaign reach and revenue.
C
It only affects template approval speed
D
It affects the cost per conversation
✅ Quality = messaging tier = campaign reach. A Red rating can cap daily messages to 1,000 — crippling a client who sends 100,000/day.
❌ Quality rating determines messaging tier. Red = severely capped daily message limit. For high-volume clients, this directly caps revenue.
Question 5 of 5
Client's e-commerce store just ran a Diwali campaign to 50,000 contacts and got a 12% opt-out rate. What to review?
A
Nothing — Diwali campaigns always get high opt-outs
B
Contact list quality (were all 50,000 genuinely opted in?), message relevance (was the campaign relevant to all segments?), timing (was 50,000 too many at once?), and template copy (was the offer compelling?)
C
Meta campaign settings
D
WA.Expert billing
✅ Four-point audit: list quality, message relevance, volume/timing, and template copy. 12% opt-out is high — one or more of these is the cause.
❌ Audit: list quality, message relevance, volume/timing, template copy. 12% opt-out = systematic issue requiring root cause analysis.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Friday counts as Day 23 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.