Day 1 is assigned to a specific date by the WSP team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 1 · Monday
day-01
What is WA.Expert?.
Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Monday only
Week
Week 6 of 8
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes
A single campaign is a tactic. A campaign sequence is a strategy.
Day 31 — Month 2, Week 6. You are in the advanced phase of the 2-Month Expert Program. Today: Campaign Strategy — Full Funnel.
You now have the full technical and implementation foundation from Days 1–28. The remaining days build the advanced expert capabilities — the skills that differentiate a junior implementer from a senior consultant.
🔬
Expert-level work is about depth within a domain, not breadth across domains. Anyone can configure a Team Inbox. An expert configures it correctly the first time, anticipates the edge cases, and knows how to fix it when something breaks six months later. That depth is what today builds.
Read the reference page below, then apply your expert-level knowledge to the quiz and the day's task. The tasks at this stage are real deliverables — not practice exercises.
🔑 Expert standard: Every task submission from Day 29 onwards should be something you could show to a client or employer as evidence of your capability. Not a draft — a deliverable.
💡
Read the reference page below before taking the quiz.
What is a 'drip campaign' in the context of WhatsApp marketing?
A
A campaign that sends the same message repeatedly
B
A sequence of pre-written messages sent at predetermined intervals based on a trigger — e.g. a new customer gets day 1, day 3, day 7, day 14 messages that progressively build engagement and drive toward a conversion goal
C
A campaign that drips water analogies
D
An informal term for low-budget campaigns
✅ Drip campaigns are time-sequenced nurture sequences. The content escalates — awareness → interest → consideration → conversion — over multiple touchpoints.
❌ Drip = pre-scheduled sequence triggered by an event. Escalating content from awareness to conversion over multiple timed touchpoints.
Question 2 of 5
A D2C brand runs a 5-message abandoned cart recovery sequence and sees 8% total recovery. Which message drives the most recoveries?
A
Message 5 — the most persistent wins
B
Typically message 1 (1-hour reminder) — catches distracted abandoners before they forget. Messages 2–5 have diminishing returns but still contribute. Monitor which message drives recovery per send and optimise from data.
C
Message 3 — the middle message always wins
D
All messages contribute equally
✅ Message 1 (1-hour) consistently drives the highest recovery rate as a percentage of sends. Later messages have lower rates but still contribute to total recovery.
❌ Message 1 at 1 hour typically drives the highest per-send recovery rate. Monitor actual data per message to validate for your specific client.
Question 3 of 5
What is 'campaign fatigue' and how is it detected in WhatsApp analytics?
A
The marketing team is tired of running campaigns
B
When recipients begin opting out or ignoring campaigns due to excessive frequency — detected by rising opt-out rates, falling open rates, and falling click rates over successive campaigns
C
When Meta rejects too many templates in a row
D
When campaigns take too long to set up
✅ Rising opt-outs + falling open rates + falling clicks over time = campaign fatigue. Fix: reduce frequency, improve segmentation, or add a 'pause' option for contacts who want fewer messages.
❌ Campaign fatigue = recipients tuning out due to overload. Detected by rising opt-outs and falling engagement over time. Fix: frequency reduction + better segmentation.
Question 4 of 5
A brand wants to run a referral campaign on WhatsApp. Best implementation approach?
A
Send a bulk message asking people to refer
B
Trigger a referral Flow after a positive interaction (purchase, good review, high CSAT score) — collect the referral's WhatsApp number in the Flow, automatically send a personalised invite to the referred contact, and tag the referrer for reward tracking
C
Post about it on Instagram instead
D
Add a referral link to the signature of every message
✅ Trigger-based referral Flows at peak satisfaction moments convert best. Collecting the referral's number in the Flow and auto-sending the invite removes friction entirely.
❌ Trigger at peak satisfaction + Flow for collection + auto-invite + tag for rewards = the complete referral implementation on WhatsApp.
Question 5 of 5
What is the optimal frequency for a WhatsApp campaign to an active customer base in retail?
A
Daily — maximum visibility
B
2–4 times per month for marketing campaigns. More frequently for utility/transactional. Quality and relevance matter more than frequency — one irrelevant message does more damage than five relevant ones.
C
Once per quarter only
D
Frequency does not affect performance
✅ 2–4 marketing messages per month is the general benchmark for retail. But relevance beats frequency — an irrelevant message at any frequency drives opt-outs.
❌ 2–4/month for marketing in retail. Transactional can be higher. Relevance always matters more than frequency.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Monday counts as Day 31 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.