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📅 Week 1 · Monday
day-01
What is WA.Expert?.
Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Wednesday only
Week
Week 6 of 8
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes
Dormant contacts are recoverable revenue. The wrong approach makes them opt-outs.
Day 33 — Month 2, Week 6. You are in the advanced phase of the 2-Month Expert Program. Today: Re-engagement Campaigns.
You now have the full technical and implementation foundation from Days 1–28. The remaining days build the advanced expert capabilities — the skills that differentiate a junior implementer from a senior consultant.
🔬
Expert-level work is about depth within a domain, not breadth across domains. Anyone can configure a Team Inbox. An expert configures it correctly the first time, anticipates the edge cases, and knows how to fix it when something breaks six months later. That depth is what today builds.
Read the reference page below, then apply your expert-level knowledge to the quiz and the day's task. The tasks at this stage are real deliverables — not practice exercises.
🔑 Expert standard: Every task submission from Day 29 onwards should be something you could show to a client or employer as evidence of your capability. Not a draft — a deliverable.
💡
Read the reference page below before taking the quiz.
What is the ideal re-engagement campaign structure for a contact dormant for 90 days?
A
Send the standard promotional offer
B
Message 1: soft re-engagement with value (new collection, relevant news, no pressure). Message 2 (7 days later if no response): stronger incentive. If still no response after message 2: move to Inactive and pause campaigns.
C
Send 10 messages to maximise the chance of a response
D
Delete dormant contacts to improve deliverability
✅ Two-message sequence with value first, incentive second, graceful exit third. Never more than 2 re-engagement messages — after that, you are spamming.
❌ Two messages maximum: value first, incentive second. After two no-responses → Inactive + pause. More than two = spam.
Question 2 of 5
A re-engagement campaign to 20,000 dormant contacts gets a 2% response rate. Is this good or bad?
A
Bad — 2% is very low
B
Context-dependent but generally acceptable for a 90-day dormant segment. More important: did the 2% (400 contacts) make purchases? The revenue from those 400 vs the campaign cost is the real success metric.
C
Excellent — 2% is the industry benchmark
D
Impossible to evaluate without knowing the template
✅ 2% of 20,000 = 400 re-engaged contacts. If even 10% of those convert at ₹2,000 AOV = ₹80,000 revenue from one campaign. The metric is revenue, not just response rate.
❌ Response rate alone is not the metric. Revenue from re-engaged contacts vs campaign cost is what determines success or failure.
Question 3 of 5
What should the 'value message' in a re-engagement campaign offer that a standard promotional message doesn't?
A
A bigger discount than usual
B
A reason to reconnect that is relevant to them personally — new product in their favourite category, useful content, an exclusive update — not just a sale. The goal is to remind them why they liked you, not to bribe them back.
C
More urgency and scarcity
D
A longer message with more detail
✅ Relevance beats discount. 'New arrivals in the ethnic wear range you love' is more effective than '30% off everything' for a dormant customer who bought ethnic wear.
❌ Relevance beats discounts in re-engagement. Personal context ('in the category you love') is more compelling than generic promotions.
Question 4 of 5
When should a contact be permanently moved to 'Inactive' and removed from all campaigns?
A
After 30 days of inactivity
B
After 2 re-engagement attempts with no response, or immediately if they explicitly opt out or block the number — continuing to message opted-out contacts damages your quality rating
C
They should never be made inactive — keep trying
D
After 1 year regardless of engagement
✅ 2 re-engagement attempts + no response = Inactive. Explicit opt-out = immediately Inactive. Messaging beyond this harms quality rating.
❌ 2 attempts + no response OR explicit opt-out = Inactive immediately. Continued messaging after this damages quality rating.
Question 5 of 5
A fitness app wants to re-engage users who haven't logged a workout in 45 days. What type of message converts best?
A
'We miss you! Come back for 30% off a premium subscription'
B
'Hey! We noticed it's been a while. We just added 12 new [their preferred workout type] workouts to the app — thought you'd want to know.' Relevant content tied to their specific behaviour, no immediate sales pressure.
C
'Last chance to keep your account active before it's deleted'
D
'Your fitness goals are waiting for you'
✅ Behaviour-based relevance outperforms generic discounts or pressure tactics. 'New workouts in your preferred category' speaks directly to why they used the app.
❌ Behaviour-specific content (their workout type) outperforms generic promotions or pressure. Personal relevance is the highest-converting re-engagement approach.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Wednesday counts as Day 33 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.