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⚡ Do This Right Now
1
Read the explainer
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Pass the quiz (3/5)
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Submit before 11 PM
🕚 Deadline: 11 PM IST
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Read
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🕚 11 PM IST
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📅 Week 1 · Monday
day-01

What is WA.Expert?.

Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.

⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Saturday only
Week
Week 1 of 8
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes

WhatsApp Flows turn passive messaging into interactive experiences without ever sending users to a browser.

WhatsApp Flows are one of the most powerful and least understood features available through the API. A Flow is an interactive form that lives entirely inside WhatsApp — the user never leaves the chat. No external links, no browser, no friction.

Use cases are specific and powerful: booking forms, lead qualification, payment collection, feedback surveys, onboarding questionnaires. Any time you would normally send a user to a website form, a Flow can do it better — in the same chat they are already in.

📱→🗂
Before Flows: "Please visit our website to book." User opens browser, loads a slow page, fills in form, comes back. After Flows: "Book below." Form appears inside WhatsApp. Done — without leaving the chat. Same task, completely different experience.
📅
Appointment booking Flow
Select service → select date → select time → confirm name/phone → booking confirmation. All inside WhatsApp. No external calendar link.
🎯
Lead qualification Flow
Name → budget → location → product interest → timeline → thank you. Data auto-populates CRM as a tagged lead.
💰
Payment collection Flow
Invoice display → payment method → gateway redirect (UPI/card) → confirmation back to WhatsApp. Closes the payment loop in the same conversation.
Feedback + NPS Flow
Star rating (tap to select) → specific aspect ratings → open text comment → thank you. Completion rate 3–5x higher than external survey links.

🔑 Flows vs chatbot: Chatbot = conversational back-and-forth. Flow = structured form, fills in all at once. Use chatbots for discovery and open-ended conversations. Use Flows for structured data collection where you know all fields upfront.

💡
Read the reference page below before taking the quiz.
📋
Explore: WhatsApp Flowswa.expert/pages/flows.html · Flows guide + use cases · ~6 mins
🧠 Quiz — 5 Questions
🧠
Day 1 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions Need 3/5 Unlimited tries Instant feedback
Question 1 of 5
Key difference between a WhatsApp chatbot and a WhatsApp Flow?
A
Chatbots are free, Flows cost money
B
Chatbot = conversational back-and-forth messages. Flow = interactive form that collects structured data in one screen. Different tools for different needs.
C
Flows work on Android only
D
Chatbots are built by Meta, Flows by businesses
✅ Conversation vs structured form. Chatbot = multi-turn dialogue. Flow = one-screen structured input. Use chatbots for discovery, Flows for known structured data collection.
❌ Chatbot = back-and-forth conversation. Flow = form that fills in all at once. Different tools for different collection needs.
Question 2 of 5
Real estate developer wants buyers to schedule site visits. Why is a WhatsApp Flow better than a Calendly link?
A
WhatsApp Flows are cheaper than Calendly
B
User stays inside WhatsApp — no browser friction, higher completion rate, data captured directly in CRM rather than separately in Calendly
C
Flows allow more date options
D
Flows work offline
✅ Zero friction + automatic CRM capture. No external link abandonment. Data captured directly in WA.Expert rather than requiring a separate integration.
❌ No friction + CRM integration is the answer. External links create drop-off. Flows keep users in WhatsApp and capture data directly.
Question 3 of 5
Hospital sends Google Form link for post-discharge feedback and gets 8% completion. What would a WhatsApp Flow achieve?
A
Same completion rate — method doesn't matter
B
Significantly higher — typically 3–5x the rate of external forms. WhatsApp is already open, the Flow appears in the existing conversation. No new app, no new context.
C
Lower — patients don't trust WhatsApp forms
D
Same but faster
✅ 3–5x higher completion rate. WhatsApp is already open and trusted. The Flow appears in their conversation. No external link abandonment.
❌ 3–5x higher is correct. WhatsApp is already open. Flow appears in existing conversation. Removes all friction that kills external form completion.
Question 4 of 5
Coaching institute wants to collect: name, course interest, city, budget, how they heard. Chatbot or Flow?
A
Chatbot — it is better for all data collection
B
Flow — all fields are known upfront, structured data, collecting all at once in a form is faster with higher completion than a multi-message chatbot
C
Neither — email is better for structured data
D
Chatbot for first 2 fields, Flow for last 3
✅ Flow is correct here. Known fields + structured data + one-screen collection = Flow. A chatbot asking 5 questions in sequence has more drop-off.
❌ Flow for known structured data. If questions were open-ended or conversational, chatbot would be the choice. Here all fields are known upfront.
Question 5 of 5
After a WhatsApp Flow is completed, what should happen to the data?
A
Stored in the Flow's own database only
B
Automatically populate WA.Expert CRM (tags and notes) AND push via webhook to any connected external system — data must be immediately actionable
C
Business owner receives it by email
D
User must manually confirm before data is stored
✅ CRM + webhook push = immediately actionable data. Flow completion that only stores in the platform is an incomplete setup.
❌ CRM + webhook push is the complete answer. Data stored only in the Flow is a dead end. It must reach wherever the team acts on it.
of 5
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✏️ Your Task
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🎉 Day 1 — done!

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📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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