📅 Week 1 · Monday
day-01
What is WA.Expert?.
Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Thursday only
Week
Week 2 of 8
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes
A Shopify + WA.Expert integration done right is the highest single-implementation ROI for any e-commerce client.
Shopify is the most common e-commerce integration in WA.Expert implementations. Getting it right — all triggers mapped, templates written and approved, automations tested — is one of the most valuable implementation skills in this program. A complete Shopify + WA.Expert setup covers 8 distinct trigger events.
The Shopify integration is a customer journey map. Every time something changes in the order journey, the customer should hear about it on WhatsApp before they have to ask. Cart abandoned → nudge. Order placed → confirmed. Shipped → notified. Delivered → receipt + review. No manual step in any of it.
Triggers 1–2: Pre-purchase
Cart abandoned at 1hr then 24hr (marketing templates). Browse abandonment for high-intent viewers (softer marketing nudge). Both require Meta approval.
Triggers 3–5: Order processing
Order confirmed (utility). Payment confirmed — COD only (utility). Dispatched (utility). Three separate templates — never combine multiple events into one message.
Triggers 6–7: Delivery
Out for delivery (morning of, utility). Delivered + POD link (utility) then review request 2hrs later (marketing). Review request is separate — never bundled with delivery confirmation.
Trigger 8: Post-purchase
30-day re-engagement (marketing, segmented by product category). Highest-ROI trigger — existing buyers responding to a relevant offer at the right time.
⚠️ Implementation mistake to avoid: Bundling too much into one message. One that confirms the order, mentions shipping, asks for a review, and offers a discount is overwhelming. One event = one message. Always.
Read the reference page below before taking the quiz.
Explore: Shopify Integrationwa.expert/pages/connect-shopify-to-whatsapp.html · Full integration guide · ~6 mins
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🧠 Quiz — 5 Questions
Day 1 Quiz
Score 3 or more to unlock your submission. Retry as many times as you want — every wrong answer tells you why.
5 questions
Need 3/5
Unlimited tries
Instant feedback
Question 1 of 5
Why is 2-message cart abandonment sequencing better than one message?
✅ Behavioural segmentation. 1hr catches distraction abandoners. 24hr catches consideration abandoners. Different timing, different angle, doubles the recovery opportunity.
❌ Two-message logic targets different behaviours. 1hr catches distracted users. 24hr catches deliberate considerers. Both together recover significantly more than one message alone.
Question 2 of 5
Why should delivery confirmation and review request be sent as two SEPARATE messages?
✅ Timing is the reason. Delivery = immediate. Review request = 2 hours later. Combining means either the confirmation is delayed or the review fires before they opened the package.
❌ Different timing + different purpose = different messages. Delivery confirmation is immediate. Review request needs a 2-hour gap to be effective.
Question 3 of 5
Client wants to add a discount coupon to every order confirmation. Why is this a bad implementation decision?
✅ Template category contamination. One promotional element converts utility to marketing — ₹0.12 becomes ₹0.90 AND the template gets rejected. Send the coupon separately.
❌ Promotional content in a utility template converts it to marketing — template rejected, rate increases 7x. Send the coupon as a separate marketing message.
Question 4 of 5
30-day re-engagement campaign — what segmentation makes it most effective?
✅ Product-category segmentation is the best practice. 'New arrivals in the range you love' outperforms generic re-engagement by 3–5x in conversion.
❌ Product-category segmentation is the answer. Personalisation based on what they actually bought makes the message relevant. Generic performs significantly worse.
Question 5 of 5
What must be in place BEFORE the first order is taken on a Shopify + WA.Expert integration?
✅ Pre-approved templates + tested integration before go-live. Templates in review during live operations = missed automations on every order. No exceptions.
❌ Pre-approval is mandatory. Templates in review when orders are live = missed messages. Test end-to-end with 3 test orders before go-live. Non-negotiable.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
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Submitting before 11 PM IST on your assigned Thursday counts as Day 10 complete.