Shopify powers thousands of Indian D2C brands. The WA.Expert Shopify integration goes beyond basic order confirmations — it enables WhatsApp automation across the entire customer lifecycle: acquisition, activation, retention, and re-engagement. This advanced guide covers every automation touchpoint, the WA.Expert Shopify app configuration, and the webhook approach for custom setups.
Confirmed → Payment received → Shipped with tracking → Out for delivery → Delivered → Review request (3 days) → Reorder reminder (30–90 days). All 7 automated.
30 min: reminder. 4 hours: social proof. 24 hours: discount. Stop sequence on purchase. WA.Expert's Shopify app handles cart detection automatically.
COD order confirmed → instant WhatsApp with Razorpay prepaid link and ₹50–100 incentive. Typically converts 15–25% of COD orders to prepaid, improving cash flow and reducing RTO.
Shopify product tagged 'new-collection' → WA.Expert detects → broadcasts to customer segments matching product category interest. Replaces email newsletters.
Shopify order tagged as 'consumable' + purchase date → WA.Expert schedules reorder reminder for 30/45/60 days later. Average reorder conversion: 18–28%.
Customer hasn't ordered in 90 days → WA.Expert identifies → win-back sequence: Day 90, Day 105, Day 120. Recovers 8–12% of lapsed customers.
Shopify App Store → search 'WA.Expert' → Install → connect to your WA.Expert account with API key.
WA.Expert App → Order Automation → enable each event and select the approved template to send. Map Shopify fields to template variables (automatically suggested).
WA.Expert App → Abandoned Cart → enable → set detection delay (30 min) → configure 3-message sequence with timing and templates for each touch.
WA.Expert CRM → Import → Shopify customers → sync purchase history, product tags, total order value. Use these segments for targeted campaign broadcasts.
WA.Expert App → COD Recovery → enable → select template and Razorpay payment link template → set incentive amount → activate.
WA.Expert Analytics → view open rates, click rates, and conversion per automation. A/B test templates after 500+ sends for statistical significance.
WooCommerce technical integration guide — PHP hooks and plugin.
Read →WA.Expert Shopify app is in the Shopify App Store. Install, connect, and your order messages go live in 15 minutes.