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📅 Week 1 · Friday
task-05
Bulk Messaging.
Today you'll learn: how businesses send one WhatsApp message to thousands of customers at once — legally, with Meta's approval.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Friday only
Week
Week 1 of 2
Task
5 of 12
Program
WSP
📖 Read This First — About 8 Minutes
That Zomato offer you got at 1 PM today? That was bulk messaging.
Every time a brand sends you a WhatsApp message — a sale alert, an order update, a festival offer, a payment reminder — that's bulk messaging in action. One message, prepared in advance, sent to thousands (or millions) of people at a specific time. You've been on the receiving end of this your whole life. Now you'll understand exactly how it works.
Here's the important part that most people don't know: you can't just blast WhatsApp messages to anyone you want. Meta has strict rules. Business-initiated messages must use pre-approved templates — which means you write the message, submit it to Meta/WhatsApp for review, and only after approval can you send it to customers.
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Think of it like an approved postcard. The post office says: "You can send postcards, but they must follow this format." You design your postcard, get it approved, then send thousands of copies. This keeps spam out and makes sure customers only get messages from businesses they've interacted with.
On WA.Expert, bulk messaging works like this: you upload your contact list (customers who have interacted with you), select an approved template, personalise it with each customer's name if needed, set a send time, and send. WA.Expert handles the delivery — and gives you a full report: delivered, read, and clicked for each message.
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Meta-approved templates
Marketing, utility, authentication — three categories, each with different rules and pricing
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Audience segmentation
Send to specific groups — "customers who bought in the last 30 days" or "leads tagged as interested"
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Delivery receipts
See exactly who received it, who read it, and who clicked — for every single message sent
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Scheduled campaigns
Write it on Monday, schedule it for Friday 6 PM. Set it and forget it.
🤔 Did you know? WhatsApp messages have a 98% open rate. Email is around 20%. SMS is around 30%. That's why businesses pay for WhatsApp campaigns — the attention is actually there.
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Before you answer the quiz — open the relevant WA.Expert page linked below. Read it, then come back.
Why can't businesses just send WhatsApp messages to thousands of people without any approval process?
A
WhatsApp has technical limitations
B
Meta requires template approval to prevent spam and ensure messages come from legitimate businesses customers have interacted with
C
It's too expensive without approval
D
Only government organisations can send bulk messages
✅ Exactly right. Meta's template approval system exists to prevent spam and protect users. Only approved templates can be used for business-initiated bulk messages.
❌ Meta requires approval to prevent spam and ensure quality. Businesses can only send bulk messages using pre-approved templates to customers who have opted in or interacted with them before.
Question 2 of 5
What is the approximate open rate of WhatsApp messages compared to email?
A
Both are around 50%
B
WhatsApp 98%, Email ~20%
C
Email 98%, WhatsApp ~20%
D
Both are around 30%
✅ WhatsApp has a ~98% open rate vs ~20% for email. That's why businesses invest in WhatsApp campaigns — their messages are actually being seen.
❌ WhatsApp open rates are around 98% — compared to email's ~20%. That massive difference is exactly why businesses are moving their marketing campaigns to WhatsApp.
Question 3 of 5
A clothing brand wants to send a "Weekend Sale — 40% off!" message to 5,000 customers on WhatsApp. What must they do first?
A
Pay WA.Expert a large fee
B
Get the message template approved by Meta
C
Get permission from the government
D
Send a test message to 10 people first
✅ Template approval is the mandatory first step. The message content must be submitted to Meta and approved before it can be sent to anyone at scale.
❌ Template approval by Meta is the required first step. The message format must be reviewed and approved before any bulk sending can happen. This is non-negotiable.
Question 4 of 5
After sending a bulk WhatsApp campaign, what data can a business see on WA.Expert?
A
Nothing — WhatsApp doesn't share delivery data
B
Only how many messages were sent
C
Delivered, read, and clicked — for each individual message
D
Only the total cost of the campaign
✅ Full delivery analytics — delivered, read, clicked — per message. This is far more detailed than email or SMS, which is another reason businesses love WhatsApp campaigns.
❌ WA.Expert shows delivered, read, and clicked status for every individual message. That level of detail lets businesses understand exactly how their campaign performed.
Question 5 of 5
What is "audience segmentation" in bulk messaging?
A
Splitting one long message into smaller parts
B
Sending different messages to different groups based on specific criteria
C
Translating a message into multiple languages
D
Scheduling the same message to send at different times
✅ Segmentation means sending relevant messages to the right people. "Customers who bought last month" gets a different message than "leads who never converted." More relevant = better results.
❌ Segmentation means sending different messages to different groups. Instead of blasting everyone the same thing, you send "VIP customers" a special offer and "inactive customers" a re-engagement message. Much more effective.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Task 5 — done!
Day 5 complete. Task 6 opens on your assigned Saturday — see you then.
📝 Today's Task
Pick any brand that regularly sends you WhatsApp messages (Swiggy, a bank, a clothing brand, anyone). Write what their message looked like, what kind of template it probably was (marketing/utility), and whether you think it was effective — and why. Then write what you would have changed to make it better.
"Swiggy sent me a message last week that said 'Hungry? Get 40% off your next order. Valid till midnight.' I think this is a marketing template. It worked on me because... but I would have made it better by..."
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Week 1 · Coming Tomorrow
Task 6 — AI + IntegrationsYou'll learn how WA.Expert connects with AI and other software — and why that matters for businesses that want everything automated.