Send personalised WhatsApp messages to your entire customer list in minutes — offers, alerts, festive campaigns, renewal reminders. Opt-out compliance built in.
Send to exactly the right people. Segment by labels, purchase history, last interaction date, or any CRM field. No spray-and-pray campaigns.
Pick the exact date and time for your campaign. Set custom messaging windows to avoid sending outside business hours. Stay compliant without manual checks.
After your first send, re-target only those who didn't open, only those who clicked, or only those who replied. Double the efficiency of every campaign.
Track delivered, read, clicked, and replied, per message, per campaign. Export to CSV. Know your ROI down to the last rupee.
Sending to thousands of people on WhatsApp is nothing like blasting an email list. The rules are stricter and the cost of getting it wrong is higher. Here is how a campaign runs on the platform.
Festival sales, launch announcements, and limited-time discounts, sent to the segment most likely to act on them. Add a button that opens a chat or a payment link and you turn a broadcast into a conversation.
Appointment reminders, renewal nudges, restock alerts, and event invites. Utility messages cost a fraction of marketing ones and reach people on the channel they actually check.
Win back customers who have gone quiet. Target people whose last order was months ago with a reason to come back, and measure exactly how many returned.
Ask for a rating or a review at the right moment after a purchase. WhatsApp reply rates beat email by a wide margin, so you hear from far more of your customers.
Share news, tips, or a monthly roundup with the people who opted in. Keep it useful and your open rates stay high, because people read WhatsApp in a way they no longer read inboxes.
Drop in each person's name, order ID, city, or appointment time automatically. A thousand messages that each read like they were written for one person.
WhatsApp gives every business number a quality rating. Send messages people want and that rating stays green, which keeps your sending limits high. Send to people who never opted in and the rating drops, your limits shrink, and eventually the number gets restricted.
The segmentation and re-targeting tools exist for exactly this reason. By sending the right message to the right segment instead of blasting everyone, you keep your block rate low and your account healthy. Good targeting is not just better marketing, it is what keeps you able to send at all.
Your segments come from the CRM, so the better your contact data, the sharper your targeting gets.
When someone replies to a campaign, a bot can pick up the conversation and carry it to a sale.
Trigger campaigns from your own systems and pull delivery data back into your reporting.
The price of a bulk campaign is mostly the per-message charge that WhatsApp sets, not a platform markup. WA.Expert passes Meta's rates through without adding to them. Here is how the math works on a paid plan, using current rates.
That is the message cost. Your platform plan is a separate, fixed quarterly or annual fee on top.
Reminders and alerts qualify as utility messages, which is why they cost a fraction of marketing sends.
Rates shown are current at the time of writing and are set by WhatsApp, not by WA.Expert. The Starter plan uses slightly higher message rates and the paid plans use the lower ones shown here. Always check the pricing page for the live figures before you budget, and remember that 18% GST applies to the platform fee.
Sending marketing messages to people in bulk on WhatsApp is permitted, as long as those people opted in to hear from you. That is the line. Opt-in means the person gave you their number and agreed to receive messages, through a form, a checkbox at checkout, a keyword they sent you, or a clear request. Scraping numbers or buying a list and blasting it is against WhatsApp's rules and will get your number restricted quickly.
This is different from bulk SMS in India, where DLT registration with the telecom regulator governs sending. WhatsApp runs its own approval system instead, through pre-approved message templates and your number's quality rating. You do not register on the DLT portal for WhatsApp, but you do have to keep your opt-in clean and your templates compliant.
None of these fully replaces the others. The point is that WhatsApp gets read in a way email no longer is, and it carries far more than SMS can, which is why it has become the channel of choice for offers, reminders, and anything that benefits from a reply.
Messaging people who never opted in is the fastest way to a flood of blocks and a restricted number. No tool can protect a number from a cold list.
Blasting your whole database the same offer ignores who actually wants it. Irrelevant messages get reported, and reports drag down your quality rating.
If people cannot stop your messages, they block you instead, which hurts far more than an unsubscribe ever would. Always make leaving simple.
Daily promotional messages wear people out fast. A steady drip of useful, well-timed sends keeps your rating healthy and your audience listening.
Hi {name}, our monsoon sale is live. Flat 25% off everything till Sunday. Tap below to shop before your favourites sell out.
Hi {name}, this is a reminder of your appointment on {date} at {time}. Reply 1 to confirm or 2 to reschedule.
Hi {name}, you left {product} in your cart. It is still available. Complete your order in the next 24 hours and we will hold it for you.
Each of these uses a personalised field, gives a clear reason to act, and respects the reader's time. That combination is what earns a reply instead of a block. Templates like these need WhatsApp approval before sending, which the platform walks you through.
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Representative of results our customers see.
"Sent our Diwali offer to 4800 customers at 10am. Orders started coming in within minutes. Email never did this"
"91% open rate on first campaign. I thought that was a mistake but it wasnt. WhatsApp is just a different game"
"We do a Tuesday special offer every week now. Takes 10 mins to set up. Fills the slow days consistently"
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