Day 1 is assigned to a specific date by the WSP team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
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📅 Week 1 · Monday
day-01
What is WA.Expert?.
Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Wednesday only
Week
Week 2 of 4
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes
Most salespeople are afraid of the pricing conversation. The best ones look forward to it.
The pricing conversation is where confidence separates good from great. Most pre-sales people get defensive here — they don't know the numbers well, they hedge, and they end up either underselling or discounting unnecessarily. Today you're going to master WA.Expert pricing completely.
The first principle: proactively explain both costs before they ask. Most prospects don't know about Meta's charges and get surprised — which feels like a bait-and-switch. You prevent this by explaining both costs upfront, confidently, as if it's the most natural thing in the world.
💡+🔌
Explain it like this: "Two costs — like any utility. Meta charges per conversation (your usage bill). WA.Expert charges a platform fee (your maintenance bill). Two separate companies. The good news: WA.Expert charges zero markup on Meta's rates. Most platforms add 10–30% on top. We pass Meta's exact rate straight to you." Proactive. Transparent. Nothing to hide.
📣
Marketing conversations
Business-initiated promotions. Highest Meta rate (~₹0.90/conv). For campaigns and offers.
🔧
Utility conversations
Service messages — confirmations, reminders, alerts. Lower rate (~₹0.12/conv). Most automation falls here.
💬
User-initiated (free window)
Customer messages first → free for 24 hours. Smart businesses encourage customer-initiated contact.
0️⃣
Zero markup — the honest edge
WA.Expert passes Meta's exact rate to clients. Most competitors add 10–30%. At scale, this saves real money.
🎯 'It's expensive' almost always means 'I don't see the value yet.' The pricing conversation is really a value conversation. Go back to the cost of the problem — and let the ROI reframe the price.
Client asks 'How much does WA.Expert cost?' What do you explain FIRST before giving plan prices?
A
Give the cheapest plan price to anchor low
B
Explain both costs proactively — Meta's per-conversation charges AND the WA.Expert platform fee — so there are no surprises
C
Tell them pricing depends on usage
D
Ask their budget first
✅ Proactively explain both costs. Clients who discover Meta charges later feel misled. Transparency upfront builds credibility.
❌ Explain both costs proactively and transparently. Clients surprised by Meta charges later lose trust. Front-loading this information builds it.
Question 2 of 5
WA.Expert's specific pricing edge over most other WhatsApp API platforms?
A
WA.Expert is 50% cheaper across all plans
B
Zero markup on Meta's conversation rates — what Meta charges WA.Expert is exactly what clients pay, unlike most platforms adding 10–30% on top
C
WA.Expert negotiates better Meta rates for all clients
D
WA.Expert is completely free to use
✅ Zero markup is the differentiator. At scale — thousands of conversations monthly — this is a meaningful cost saving that signals honest business practice.
❌ Zero markup is the answer. Most platforms add 10–30% to Meta's rates. WA.Expert passes it straight through. Financially meaningful and trust-building.
Question 3 of 5
Meta charges per conversation — what counts as one conversation?
A
One message sent
B
All messages exchanged within a 24-hour window after the first message — all counted as one conversation regardless of volume
C
One customer's entire messaging history
D
One calendar month of messaging
✅ Per 24-hour window. Send 1 or 20 messages in that window — same charge. Makes WhatsApp cost-effective for multi-message conversations.
❌ A conversation = all messages within a 24-hour window. One charge covers the window. Very cost-effective for engaged, multi-message interactions.
Question 4 of 5
Client says 'It's too expensive.' Your first response?
A
Offer a discount immediately to close the deal
B
Ask: 'Compared to what?' Then return to the cost of their current problem and let the ROI reframe the price
C
Agree that pricing is high and apologise
D
Tell them about cheaper competitor options
✅ 'Compared to what?' is the best price objection opener. Shifts from absolute cost to relative value. Then the ROI calculation does the work.
❌ 'Compared to what?' is the answer. Price objections are usually value objections. Go back to the problem cost — the price reframes itself.
Question 5 of 5
User-initiated conversations are free for how long?
A
1 hour
B
24 hours
C
48 hours
D
They are never free
✅ 24-hour free window. Customer messages first → business replies freely for 24 hours at no Meta charge. Businesses that encourage customer-initiated contact save significantly.
❌ 24-hour free window. When customers message first, all replies within 24 hours are free. Encouraging customer-initiated contact is a cost-saving strategy.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
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Submitting before 11 PM IST on your assigned Wednesday counts as Day 9 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.