Platform
Chatbot Builder Bulk Messaging Team Inbox Mini CRM API & Webhooks AI Integration WhatsApp Flows
Industries
E-commerce & D2C Real Estate Education Healthcare Finance & BFSI Logistics Hospitality Retail
Integrations Compare Pricing About Contact Start Free Trial →
Simple, Transparent Pricing

No markups.
No surprises.
No lock-in tricks.

You pay Meta's standard conversation rates directly — we don't add a rupee on top. Platform charges are fixed and predictable. Add-ons only if you need them.

Free trial available · No credit card required to start
Starter
₹0
Platform charge · Pay only for messages
Template Charges
Marketing₹0.99
Utility₹0.12
Authentication₹0.12

Min. ₹1,000 wallet balance required to activate.

5 WhatsApp channels / numbers
1 Admin user
Unified Team Inbox
Mini CRM
Bulk Messaging
Get Started Free
Growth
₹8,000
per quarter · ₹27,000/year (save ₹5,000)
Reduced Template Charges
Marketing₹0.90
Utility₹0.12
Authentication₹0.115
3 WhatsApp channels + 1 Instagram + 1 Facebook
5 Agent logins with Roles & Permissions
3 No-Code Chatbots
Scheduled & Re-target Bulk Messaging
500 API Calls/month
Google Sheets Integration
WhatsApp Flows + Chat Widget
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Most Popular
Premium
₹15,000
per quarter · ₹54,000/year (save ₹6,000)
Best Template Rates
Marketing₹0.86
Utility₹0.115
Authentication₹0.115
5 WhatsApp + 1 Instagram + 1 Facebook
5 Agent logins + Roles & Permissions
Unlimited No-Code Chatbots
No-Code Automation Builder
3,000 API Calls/month
Shopify & WooCommerce Integration
HTTP External API Calls
Meta Catalogue + WhatsApp Flows
Webhook API Integration
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Pro
₹24,000
per quarter · ₹78,000/year (save ₹18,000)
Same as Premium
Marketing₹0.86
Utility₹0.115
Authentication₹0.115
Everything in Premium
Unlimited* API Calls (80k FUP/month)
DFY Simple Chatbot setup
DFY Webhook setup
DFY Google Sheets setup
DFY Instagram/Facebook channel setup
Full Developer API access
API to schedule & send bulk messages
Start Free Trial

Need full management? Fully Managed plans from ₹25,000/month — we handle everything. Talk to us →

Add-Ons

Scale specific capabilities as you grow.

Additional Agent Logins
₹500 / agent / billing period
Add more team members to your inbox beyond the plan limit.
Extra API Actions
₹1,200 / 1,000 actions/month
For high-volume API integrations that exceed your plan's monthly quota.
Meta Catalogue Setup
₹1,500 / 20 products
DFY product catalogue setup inside WhatsApp so customers can browse and buy.
Custom Bot Flow (DFY)
₹8,000 onwards
Our team builds your complete chatbot flow — from scratch, in your brand voice.
DFY Bulk Messaging
₹5,500/month
We create, segment, schedule, and manage your bulk campaigns on your behalf.
WhatsApp Flows (DFY)
₹1,500 / form
Interactive WhatsApp native forms built and deployed by our team.
How WhatsApp Conversation Pricing Works

Understand exactly what you're paying for.

User-Initiated Conversations

Your customer messages you first. You can reply freely with any message for 24 hours. No template required. This conversation window costs less.

Business-Initiated Conversations

You reach out first (after 24 hours of inactivity). You must use a pre-approved message template. Marketing, Utility, and Authentication templates have different rates.

Key Rules to Know
The 24-hour window starts from the user's first message — not business hours
All messages within 24 hours count as ONE conversation (one charge)
After 24 hours without a user reply, you must use an approved template to restart
WA.Expert charges zero markup on Meta's conversation rates
Pricing FAQ

Questions about the numbers.

Are plans billed monthly?
+
Plans are billed quarterly or annually — not monthly. This allows us to offer significantly lower platform rates. The annual plan offers the best per-month value, with savings of ₹5,000–₹18,000 depending on your tier.
Is there a refund policy?
+
All platform plans are prepaid and non-refundable once started, as per our Terms & Conditions. This is standard across WhatsApp API providers. We strongly recommend starting with the Free Trial to evaluate the platform before committing to a paid plan.
What are the taxes on top of these prices?
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GST at 18% applies to all platform charges. Meta's conversation charges are separate and billed based on your wallet usage — they are not subject to our GST.
Can I upgrade my plan mid-term?
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Yes. You can upgrade at any time by paying the difference. Downgrades apply at the next renewal cycle. Contact our team for plan changes.

Start with zero risk.

Free trial. No credit card. Full platform access.

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