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Pricing Compare Get Started →
Simple, Transparent Pricing
Most WhatsApp API platforms charge ₹5,000–₹15,000/month and still add markup on Meta rates.

Everything included.
599/month. Zero markup.

One plan covers 5 WhatsApp numbers, 3 team members, 1M contacts, the full bot builder, team inbox, CRM, flows, and AI — plus Meta conversation costs at Meta's published rates with no markup from us.

“We were paying ₹8,000/month elsewhere and still getting charged per message on top. WA.Expert is ₹599 and the Meta costs are exactly what Meta charges. That's it.”
— SaaS company, Bangalore
Live in 24 hours · No developer needed
See what businesses used to pay →
1,000+
Businesses on WA.Expert
Zero
Markup on Meta rates
5
WhatsApp numbers included
Live
WhatsApp support, industry first

USD prices are indicative, converted at ₹80 to the dollar. You are billed in rupees.

Starter
₹0
No platform fee. Just add wallet balance and send.

Built for businesses that mainly want to broadcast. Load your wallet, send bulk campaigns, and pay only for the messages you send. Message rates are slightly higher on this plan.

Add your WhatsApp numbers
Bulk messaging & campaigns
Unified team inbox
Mini CRM & contacts
Live WhatsApp support
Message rates on Starter
Marketing ₹0.99 · Utility ₹0.14 · Authentication ₹0.14
Get Started Free →
THE FULL PLATFORM
Complete
FESTIVE OFFER
₹599/month
Billed annually · + 18% GST

The entire platform, nothing held back. Unlimited chatbots, the automation builder, CRM, Flows, multi-channel, all of it. You only pay Meta's message rates on top, at zero markup.

Everything in Starter, plus
5 WhatsApp numbers included
Facebook & Instagram channels included
3 team members in your shared inbox
1 million contacts in the Mini-CRM
WhatsApp store: 100 products, orders & carts a month
Unlimited no-code chatbots
Visual automation builder
WhatsApp Flows & chat widget
Roles & permissions
Shopify, WooCommerce & webhook integrations
AI / ChatGPT step (bring your own key)
Developer API & scheduled bulk sends
Best message rates, zero markup
Message rates on Complete (Meta rates, no markup)
Marketing ₹0.86 · Utility ₹0.115 · Authentication ₹0.115
Get Started →
Ready now? Get started
Enterprise
More numbers, more seats, custom setup?
API access, SLA, onboarding support, volume pricing — let’s build the right setup for your team.
Talk to us →

Prices exclude 18% GST. For GST-registered businesses, this is usually claimable as input credit, so the real cost to you is the base price. A minimum ₹1,000 wallet balance is required to send messages, topped up in ₹1,000 steps as you go.

How We Compare

The full platform, for less.

Most platforms start cheap, then charge more for the features you actually need and add a markup on every message. Here is how the Complete plan stands against the market.

  WA.Expert Typical Rivals
Starting platform fee₹599/mo₹999 to ₹2,500/mo
Markup on Meta message ratesNone10% to 30% on top
ChatbotsUnlimited, includedOften capped or a paid tier
WhatsApp numbers5 included, then ₹2001 or charged per number
Team member cost₹99/member₹500 to ₹750/member
Feature tiers to decodeOne plan, everything inThree or more tiers
Live WhatsApp supportYes, on WhatsAppEmail or chat, slow

Rival figures reflect commonly published 2026 India pricing across major providers and are shown as ranges. See our detailed comparison for a provider-by-provider breakdown.

📊
New: Send WhatsApp notifications straight from Google Sheets
A row changes in your sheet, your CRM, or any system — your customer gets a WhatsApp. No code.
See how →
Add-Ons

Only pay extra for genuine extras.

The plan covers the whole platform. These are the few things that carry a real cost on our side, priced honestly. Nothing here is a feature held hostage behind a higher tier.

Monthly add-ons — billed alongside your annual plan, one invoice, once a year
Extra Team Member
₹99 / member / month
Add more agents to your shared inbox with their own logins and roles. Among the lowest per-seat prices anywhere.
Extra WhatsApp Number
₹200 / number / month
The plan includes 5 WhatsApp numbers. Add more for multiple brands, departments, or regions. Facebook and Instagram channels are already included at no extra cost.
Extra Ecommerce Store
₹200 / store / month
The plan includes one store. Add another Meta Catalogue or Shopify store if you run more than one.
Extra Automation Actions
From ₹49 / 1,000 actions
Each external data step in a workflow (Google Sheets, an API call, a connected app) is one action. Top up if your automations run heavy.
One-time services — a single project fee, invoiced once, not a recurring charge
Done-For-You Chatbot
From ₹8,000 / project
Our team builds your bot from a workflow document you provide. Complex flows with routers and integrations are scoped to your needs.
Guided Onboarding
Scoped to your setup
Want us to set up your channels, bots, and integrations for you? We will, end to end. Priced to the work involved.
Add-ons scale with you, not against you. Add or remove team members, numbers, and stores at your next renewal.
Five WhatsApp numbers included

The Complete plan includes five WhatsApp numbers, so you can run multiple brands, departments, or regions from one account. Need more than five? Extra numbers are ₹200 a month each, among the lowest anywhere. Facebook and Instagram channels are included free.

A note on adding numbers

Beyond a starting allowance, WhatsApp itself sets how many numbers a business can add, approved through Meta's developer console. That is a Meta rule, not ours. We guide you through each request so it is painless.

No Surprises

What you will actually pay.

A real example so there is no guesswork. Say you run a small D2C brand on the Complete plan and send 5,000 marketing messages in a month.

Platform plan (₹599/mo, billed annually)₹599
5,000 marketing messages × ₹0.86₹4,300
Markup on messages₹0
Before GST₹4,899

Add 18% GST, claimable as input credit if you are registered. Incoming messages from customers are free. The only things that would add to this are add-ons you choose, like a second store or a social channel.

How WhatsApp Message Pricing Works

Understand exactly what you're paying for.

When a Customer Messages You First

You can reply freely with any message, free, for 24 hours. No template required, no charge, however many messages you send back and forth.

When You Reach Out First

You must use a pre-approved message template, and each one delivered is billed individually. Marketing, Utility, and Authentication templates have different rates.

Key Rules to Know
WhatsApp charges per message delivered, not per conversation window — since July 2025
Utility templates sent while a customer's 24-hour window is open are free; the same template outside that window is charged
Marketing templates are always charged, even inside an open window
WA.Expert charges zero markup on Meta's per-message rates
Pricing FAQ

Questions about the numbers.

Is it really just one plan?
+
Yes. The Complete plan at ₹599 a month gives you the entire platform, every feature, with nothing held back behind a higher tier. There is also a free Starter path for businesses that mainly want to broadcast. The only things that cost more are genuine add-ons you choose, like a second store or a social channel.
How is the plan billed?
+
The Complete plan is billed annually, which is how we keep the price this low. The ₹599 figure is the per-month equivalent. Message charges are separate and drawn from your wallet as you send.
What does zero markup actually mean?
+
Most providers add 10 to 30 percent on top of Meta's per-message rates. We add nothing. You pay Meta's rate, ₹0.86 for a marketing message, ₹0.115 for utility and authentication, and not a paisa more to us on each message. On a busy month that difference alone can be larger than the plan fee.
What taxes apply?
+
GST at 18% applies to the platform fee and add-ons. For GST-registered businesses this is usually claimable as input credit, so the real cost to you is the base price. Meta's message charges are billed from your wallet and are separate from our GST.
How many WhatsApp numbers are included?
+
The Complete plan includes five WhatsApp numbers. If you need more, extra numbers are ₹200 a month each. Facebook and Instagram channels are included at no extra cost. The only other limit is Meta's own, since WhatsApp controls how many numbers a business can register, approved through their developer console. We guide you through each request.
Is there a refund policy?
+
The annual plan is prepaid and non-refundable once started, which is standard across WhatsApp API providers. Message us on WhatsApp with any questions before you commit, we're happy to walk through the platform first.
Do I need my own OpenAI key for the AI features?
+
Yes. The ChatGPT and AI steps connect to OpenAI using your own API key, and you pay OpenAI directly for that usage. We do not add a fee on top of it. The platform simply lets you plug your key in and use AI inside your flows.

Want the detail on a specific feature? Browse the Help & Docs for step-by-step guides on every part of the platform.

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