Insurance is India's relationship business — policies are renewed, upgraded, and cross-sold based on trust, not features. WhatsApp is the highest-trust digital channel for Indian insurance agents, with 94% open rates vs 28% for email. This guide covers every automation touchpoint from lead follow-up to renewal to claims support, with IRDAI-compliant messaging guidelines.
30, 15, 7, 3 days before policy expiry: personalised renewal reminders with exact premium amount and payment link. Agents using automated renewal reminders report 40–50% fewer policy lapses.
When a claim is filed: 'Claim received — reference [number].' At each stage: surveyor assigned, assessment done, approved/rejected with reason. Eliminates 'what is my claim status?' calls entirely.
Auto-send policy anniversary and birthday greetings. 'Happy birthday [name]! As a valued client, here's a small gift — [offer].' Builds personal connection at scale.
Annual policy review: 'Your portfolio has X policies. Your coverage: [summary]. Review and upgrade your protection →' Drives upsell and cross-sell without a sales call.
KYC updates, nominee changes, address updates — all via WhatsApp Flow. Customer uploads documents inside WhatsApp. Agent receives automatically.
Life insurance customer → health insurance cross-sell. Car insurance customer → personal accident add-on. Trigger based on existing portfolio gaps.
💡 Send at Day -30, -15, -7, -3. IRDAI permits renewal reminders via WhatsApp. Send between 9 AM–6 PM only — compliance requirement for insurance communications.
💡 Trigger at every stage change. Agents sending status updates see 60% fewer inbound status enquiry calls during claim processing.
Policy renewal, EMI, and financial service templates — approved format.
Read →Renewal reminders, claims updates, and cross-sell campaigns — all automated, IRDAI-compliant, and tracked.