Day 1 is assigned to a specific date by the WSP team based on your batch start date.
📅 Check your confirmation email for your full task schedule.
Haven't received it? Email hello@wa.expert and we'll sort it out quickly.
📅 Week 1 · Monday
day-01
What is WA.Expert?.
Today you'll learn: what WA.Expert is and why businesses pay for it — explained so clearly you could teach it to your parents by tonight.
⏱ ~20 mins
📖 Read + Quiz + Submit
✅ Need 3/5 to unlock
🔒 Tuesday only
Week
Week 4 of 8
Day
1 of 14
Program
2-Week Program
📖 Read This First — About 8 Minutes
A franchise with 40 locations and no coordination system is 40 independent businesses pretending to be one brand.
Day 20. Continuing your industry implementation deep dives and advanced expert topics. Today: Retail + Franchise Implementation Deep Dive.
You have the technical foundations from Month 1. Now you are applying them systematically to each industry and advanced capability — building the full expert toolkit that makes you capable of handling any WA.Expert implementation engagement.
🔧
Each industry deep dive follows the same expert pattern: Identify the unique pain points → map them to the right WA.Expert features → design the configuration → build the integration → measure the outcome. Same methodology, different context every day.
Read the reference page below for today's industry or topic, then apply your implementation knowledge to the quiz and task.
🔑 Expert principle: Every implementation decision should be justified by a specific client need — not by feature availability. Build what the client actually needs. Nothing more.
💡
Read the reference page below before taking the quiz.
Retail brand with 35 stores uses WhatsApp group to brief managers. 3 core operational problems?
A
Nothing — WhatsApp groups are fine
B
Messages get buried under reactions; no acknowledgement tracking so HQ can't confirm who read the brief; compliance unverifiable
C
WhatsApp groups have a 35-member limit
D
Groups require the same phone model
✅ Burial + no acknowledgement + unverifiable compliance. All three translate directly to operational risk.
❌ Three problems: buried messages, no acknowledgement tracking, unverifiable compliance. All create operational and legal risk.
Question 2 of 5
Diwali campaign to 80,000 customers segmented by city and purchase category. Which WA.Expert feature?
A
Team Inbox — agents send individually
B
Bulk messaging with audience segmentation — one send, multiple filters, personalised templates per segment
C
Chatbot Builder
D
WhatsApp Flows
✅ Bulk messaging with segmentation. One campaign send, multiple segments, personalised per segment. This is what makes WhatsApp campaigns 3–5x more effective.
❌ Bulk messaging with segmentation handles this. One send, segmented and personalised for each group.
Question 3 of 5
Franchise brand with 50 locations wants single customer-facing WhatsApp, enquiries routed to right store. Feature combination needed?
A
50 separate numbers, one per location
B
One number + Team Inbox with location-based routing — city keywords assign to location's agent
C
One chatbot handles all 50 identically
D
Bulk messaging to all 50 location groups
✅ One number + Team Inbox routing. Centralised for customers (one number), decentralised in operations (right agent gets right conversation).
❌ One number + Team Inbox routing. Customer sees one brand number. Operations routes each conversation to the right location's agent.
Question 4 of 5
ROI calculation for a retail brand's Diwali WhatsApp campaign?
A
Compare to Instagram ads cost only
B
Database × WhatsApp open rate (98%) × Diwali conversion rate × average order value vs total campaign cost (Meta charges + platform)
C
Count how many messages sent
D
Track how many customers open the app after
✅ Database × open rate × conversion × AOV vs cost = campaign ROI. Build this with client's actual numbers and the decision becomes obvious.
❌ Database × open rate × conversion × AOV vs cost is the full calculation. Build it with actual numbers.
Question 5 of 5
Retail chain's marketing head says 'We already do WhatsApp campaigns via broadcast from the owner's phone.' Sales response?
A
'That's great — you don't need WA.Expert then.'
B
'The broadcast feature has a 256-contact limit, no delivery analytics, no segmentation, and puts the number at risk if volume triggers a flag. WA.Expert gives you unlimited contacts, full analytics, and Meta-approved compliance.'
C
'That approach is illegal.'
D
'You're probably not getting good results.'
✅ Acknowledge their initiative, then enumerate the specific limitations they're operating under without knowing it.
❌ Acknowledge + reveal limitations. 256 cap, no analytics, compliance risk — problems they likely don't know about.
–of 5
Answer all 5 questions, then check your score.
✏️ Your Task
🔒
Score 3/5 to unlock this
Complete the quiz above first. The moment you score 3 or more, this section unlocks.
🏅
🎉 Day 1 — done!
Day 2 opens on your assigned Tuesday.
📝 Today's Task
Someone in your family runs a small business. In 3–4 sentences, explain WA.Expert to them like you're actually WhatsApp-ing them right now. Your own words — not copied from the page.
Start like this: "So there's this platform I was reading about — it's basically for businesses that get too many WhatsApp messages to handle manually. It lets them..."
0 / 800
From your registration confirmation email. Can't find it?
Submitting before 11 PM IST on your assigned Tuesday counts as Day 20 complete.
Week 1 · Coming Tomorrow
Day 2 — WhatsApp App vs Business APIOpens Tuesday on your assigned date.