A product launch on WhatsApp reaches your most engaged audience — people who opted in and chose to hear from you. 94% of them will see your launch announcement. This playbook gives you the week-by-week WhatsApp campaign plan from pre-launch teaser to post-launch reorder.
| Week | WhatsApp activity | Goal |
|---|---|---|
| Week -3 (Teaser) | Tease with mystery message + "something big is coming" → collect pre-launch interest | Build anticipation list |
| Week -2 (Build-up) | Behind the scenes content, early access offer, countdown message | Warm up audience |
| Week -1 (Final tease) | "Only 24 hours left" + early bird details for opted-in list | Drive early buyer intent |
| Launch Day | Morning announcement: product reveal + CTA. Afternoon: social proof. Evening: last few hours message | Maximum day-1 conversions |
| Week +1 (Nurture) | Customer stories, FAQ answers, unboxing video shares | Convert fence-sitters |
| Week +2 (Re-engage) | Re-engage non-buyers: address top objections + limited stock message | Second wave conversions |
| Month +1 (Loyalty) | Existing buyers: "How are you loving {product}?" + review ask + referral offer | Reviews + word-of-mouth |
The "pre-launch interest list" is the highest-value WhatsApp segment you can build. Customers who proactively express interest before launch convert at 35-50% on launch day vs 8-12% for your general opted-in list. Build it via: "Reply LAUNCH to get early access" campaign 2-3 weeks before launch.
| Metric | Target | How to track in WA.Expert |
|---|---|---|
| Broadcast open rate | > 80% | Campaign analytics |
| Click-through rate | > 25% | Link tracking in messages |
| Day-1 conversion rate | > 12% of clicks | CRM/order attribution |
| Unsubscribe rate | < 2% per campaign | Opt-out tracking |
| Reply rate (engagement) | > 15% | Conversation reports |
| Revenue per message sent | Track vs previous launches | Manual CRM correlation |
Pre-launch buzz to post-launch retention — all automated. Try WA.Expert free.