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HomeHelp & DocsLead Source › What is a lead source?
Lead Source

What is a lead source?

A lead source is an external channel that sends you enquiries, like a marketplace, a form, or an ad. Connecting it to WA.Expert means each new lead lands in your CRM automatically and can trigger an instant WhatsApp reply.

Why connect lead sources

Speed wins deals. When a lead from IndiaMART, a Google Form, or a Facebook ad reaches you within seconds on WhatsApp, you reach the customer while they are still interested. The lead is also saved and tagged in your CRM for follow-up.

Supported sources

WA.Expert connects IndiaMART, Google Forms, Facebook Lead Ads, Typeform, Jotform, and more. Most use a webhook or a lead-source key, covered in the guides here and in the Connect guides.

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