A lead source is an external channel that sends you enquiries, like a marketplace, a form, or an ad. Connecting it to WA.Expert means each new lead lands in your CRM automatically and can trigger an instant WhatsApp reply.
Speed wins deals. When a lead from IndiaMART, a Google Form, or a Facebook ad reaches you within seconds on WhatsApp, you reach the customer while they are still interested. The lead is also saved and tagged in your CRM for follow-up.
WA.Expert connects IndiaMART, Google Forms, Facebook Lead Ads, Typeform, Jotform, and more. Most use a webhook or a lead-source key, covered in the guides here and in the Connect guides.
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