360dialog is a German WhatsApp BSP built for developers: three monthly per-number plans, Meta's message fees billed on top, and the API is the product, not a full platform.
Figures reflect 360dialog's publicly available 2026 pricing and positioning where published. Providers change rates and plans often, so check their live page before you decide.
360dialog is one of the original WhatsApp Business Solution Providers, and it is built for a specific kind of buyer: a developer team that wants direct, unopinionated API access and is happy to build the chatbot, inbox, and CRM layer themselves, or to buy those separately from a partner. Its three plans (Regular, Premium, Scale) are priced in euros per WhatsApp number per month, with Meta's own message fees added on top and not included in the platform fee.
For an Indian SMB, two things get in the way. First, the pricing is in euros, so the rupee cost moves with the exchange rate the same way WATI's dollar pricing does. Second, the plan itself is API access, not a working platform: there is no bundled no-code chatbot builder or team inbox in the way WA.Expert includes one, so a business without an in-house developer needs to buy or build that layer separately, which is its own line item and its own project.
WA.Expert is priced in rupees, is one flat plan with the chatbot builder, automation, team inbox, and Mini CRM already in it, and passes Meta's message rate through at zero markup the same way 360dialog says it aims to. If you already have a developer team and want raw API access with a partner ecosystem, 360dialog is a reasonable pick. If you want a working platform on day one without hiring for it, WA.Expert gets there faster.
Setup takes minutes. And if you ever get stuck, we are the only platform in India that answers you live on WhatsApp.