Interakt, owned by Jio Haptik, is a popular choice for Shopify and D2C brands. Its entry price looks low, but it is quarterly-billed and carries markups on messages that vary by category. Here is an honest comparison for 2026.
Figures reflect Interakt's commonly published 2026 India pricing. Providers change rates often, so check their live page before you decide.
Interakt is sleek and well-suited to Shopify stores, with a clean interface and solid native commerce features. Its headline price of around ₹999 a month is attractive, but two things sit underneath it. First, it is billed quarterly, so the real commitment is larger than the monthly figure suggests. Second, Interakt adds a markup that varies by message category, reported in the range of roughly 12 percent on marketing up to nearly 40 percent on utility, which is exactly the kind of message a busy store sends most.
WA.Expert keeps it simpler and, for most senders, cheaper. The plan is ₹599 a month with the full platform, and there is no markup on any message category, marketing, utility, or authentication all pass through at Meta's rate. Features are not split across tiers, so you are not deciding which plan unlocks the automation you need. For a store sending a lot of utility messages like order and shipping updates, the no-markup difference is especially real.
Interakt is a reasonable pick if its Shopify polish is the deciding factor. WA.Expert wins on honest all-in cost, since the low headline price elsewhere is undercut by the category markups you only notice on the invoice.
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