WA.Expert vs Zoko

Zoko is a WhatsApp commerce tool built primarily for Shopify stores, with four published USD/INR tiers and a small markup on its cheapest Starter plan only.

Figures reflect Zoko's publicly available 2026 pricing and positioning where published. Providers change rates and plans often, so check their live page before you decide.

Side By Side

The numbers that matter

	WA.Expert	Zoko
Starting platform fee	₹599/month, one plan, everything included	₹3,499/month (Starter) up to ₹33,833/month (Max)
Markup on Meta message rates	None, on every plan	Starter plan only: ₹1.25 extra per conversation
Plan structure	One plan, no feature gates	Four tiers, features and limits gated by plan
Built for	Any Indian SMB, D2C brand, or service business	Shopify stores specifically
Chatbot / automation builder	Included, no-code, unlimited, one flat price	Available, gated by plan tier
Support	Live on WhatsApp, Indian hours	Chat-based support

The Honest Take

Where each one fits

Zoko is a well-built WhatsApp commerce tool with a clear focus: Shopify stores that want WhatsApp as a sales and support channel. It publishes its pricing openly in both dollars and rupees across four tiers, from Starter to Max, which is more transparent than most platforms in this comparison.

The catch is in the tiers themselves. Zoko's Starter plan, at roughly ₹3,499 a month, five times WA.Expert's price, carries its own additional markup of ₹1.25 per conversation on top of Meta's rate; the higher Plus, Elite and Max plans remove that markup but cost considerably more, up to ₹33,833 a month at the top tier. Either way, the entry price sits well above WA.Expert's flat ₹599, and the feature set is gated by which tier you can afford.

WA.Expert is one plan, one price, every feature included, zero markup on Meta's rate on every plan (not just the expensive ones), and it is not limited to Shopify stores. If you specifically run a Shopify store and want a tool built tightly around that ecosystem, Zoko is worth a look. If you want the lowest total cost with every feature unlocked from day one, WA.Expert starts nearly six times cheaper.

Why Businesses Switch

Common reasons teams move to WA.Expert

The entry Starter plan cost roughly six times WA.Expert's flat price and still added a per-conversation markup.

Removing that markup meant moving to a much more expensive Plus, Elite or Max tier.

Features were split across four tiers instead of included in one plan.

One flat, low rupee price with zero markup on every plan replaced the tier-and-markup maths.

FAQ

WA.Expert vs Zoko, answered

Does Zoko charge a markup on WhatsApp messages?

Only on its cheapest Starter plan, which adds roughly ₹1.25 per conversation on top of Meta's own rate. The Plus, Elite and Max plans remove that markup but cost considerably more per month. WA.Expert charges zero markup on its single plan, no tier required.

How much does Zoko cost compared to WA.Expert?

Zoko's published India pricing runs from about ₹3,499/month (Starter) to ₹33,833/month (Max). WA.Expert is a flat ₹599/month with every feature included, regardless of your volume.

Is Zoko only for Shopify stores?

Zoko is built and marketed primarily for Shopify merchants. WA.Expert works for any Indian business, e-commerce or otherwise, and has native integrations beyond Shopify.

Which is better value, Zoko or WA.Expert?

For nearly every use case, WA.Expert costs less from the first rupee, at zero markup, with the full feature set unlocked immediately rather than split across four priced tiers.

WA.Expert vs Zoko

The numbers that matter

Where each one fits

Common reasons teams move to WA.Expert

WA.Expert vs Zoko, answered

See the difference yourself.