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Home › Learn › 💍 WhatsApp for Jewellery Businesses
WhatsApp Business API · Jewellery & Gold Retail India · WA.Expert
Your Diwali collection is ready. Your customer list is in a register. No way to reach them all.

Diwali collection launched.
To 4,000 customers. In 10 minutes.

Send your new collection to every customer on your list with photos, prices, and a WhatsApp catalogue they can browse and order from. No app, no website, no friction.

“Diwali campaign: 4,200 messages sent, 847 replies, 203 orders worth ₹34 lakh. We'd never reached all our customers at once before.”
— Jewellery retailer, Surat
Chat with us on WhatsApp ← All Guides
Use cases

How 💍 businesses use WhatsApp

Purpose-built automation for how jewellery & gold retail india actually operates, not generic messaging.

🥇 Gold price alerts

Send daily or weekly gold rate updates to opted-in customers. Format: '22K gold today: ₹X/gram. 24K: ₹Y/gram. Rates as of 9 AM IST.' Customers who watch gold prices stay engaged with your brand every day.

💍 Bridal consultation booking

WhatsApp Flow: preferred date/time + bridal set style preference + budget range → appointment booked → confirmation sent automatically. Reduces phone tag between sales staff and brides-to-be.

🎂 Occasion reminders

Collect key dates at purchase: customer's anniversary, birthday, children's birthdays. Auto-send 2 weeks before: 'Your anniversary is in 14 days, here's our curated selection for the occasion.'

✨ New collection launch

Introduce new designs to opted-in customers with image header + collection name + 'Book a private viewing' CTA. Add exclusivity: 'First look for our valued customers, before we open to walk-ins.'

💰 EMI & scheme reminders

Gold savings scheme due date reminders, EMI payment confirmations, scheme maturity notifications. All Utility templates, low cost, high trust.

🔧 Repair & service status

'Your jewellery is ready for pickup' or 'Estimated repair completion: [date].' Customers no longer need to call. WhatsApp confirmation is enough.

Message templates

Ready-to-use WhatsApp templates

Gold Price Alert

Good morning, {{customer_name}}! ☀️ Today's gold rates at {{store_name}}: 💛 22K: ₹{{rate_22k}}/gram ✨ 24K: ₹{{rate_24k}}/gram Rates as of {{time}} IST.
Marketing · ₹0.86/conversation

💡 Send at 9–10 AM daily. Customers who opt-in to gold alerts open 88%+ of messages, highest engagement of any jewellery WhatsApp campaign type.

Anniversary Occasion Reminder

Hi {{customer_name}} 💍 Your anniversary is in {{days_left}} days! Make it unforgettable, we've curated a selection just for this occasion. View your personalised picks → {{catalogue_link}}
Marketing · ₹0.86/conversation

💡 Personalise with previous purchase style. Customers receiving occasion reminders spend 2.4× more per occasion visit than walk-in customers.

FAQ

Common questions

Do jewellery businesses need customer consent to send gold price alerts?
Yes, under WhatsApp's Business Policy and DPDP Act, customers must explicitly opt-in. Best practice for jewellery stores: add a 'Receive daily gold rates on WhatsApp' checkbox at the billing counter (physical slip or digital form). Gold rate alerts are Marketing templates, only send to opted-in contacts.
How do I collect customer anniversary and birthday dates for occasion marketing?
Collect at time of purchase or during account creation. Train billing staff to ask: 'May we note your anniversary date to send you special occasion reminders?' Most customers happily provide it, the value exchange is clear. Enter into WA.Expert CRM with the date as a custom field. WA.Expert's anniversary reminder automation fires 14 days before each date automatically.
What is the best WhatsApp template for a jewellery new collection launch?
Template structure: Header image (new collection photo) + 'Introducing [Collection Name]' + 2-line description + 'Book a private viewing' CTA button. The private viewing angle creates exclusivity and drives appointment bookings rather than just link clicks. Appointment bookings convert at 4–6× the rate of link clicks for jewellery.

WhatsApp Wedding Season Guide

Full bridal jewellery marketing playbook during wedding season.

Read →

WhatsApp Flows for Appointment Booking

Book bridal consultations inside WhatsApp, no redirect.

Read →

WhatsApp Finance Templates

EMI reminders and scheme notifications, approved templates.

Read →

Automate your jewellery business on WhatsApp

Gold alerts, occasion reminders, bridal bookings, and collection launches, all automated via WA.Expert.

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What businesses say

Representative of results our customers see.

★★★★★

"Setup was easier than expected. Bot was live the same day"

Business owner
India
★★★★★

"Support actually responds on WhatsApp. That made the difference for us"

Founder
India
★★★★★

"599 a month for everything. Honest pricing. No hidden charges on Meta rates"

SME owner
India