Mailchimp is the world's most widely used email marketing platform. Connecting it to WhatsApp via WA.Expert creates a powerful cross-channel marketing engine — email for content-rich storytelling, WhatsApp for high-urgency offers and instant response. Customers reached on both channels convert 3× more than email-only campaigns.
Sync Mailchimp subscriber lists to WA.Expert CRM. Import phone numbers from Mailchimp to WA.Expert for WhatsApp campaigns to your email audience.
When a Mailchimp tag is applied (e.g., 'vip-customer', 'purchase-completed') → trigger a WhatsApp message. Create powerful behavioural cross-channel sequences.
Mailchimp segments → exported to WA.Expert → WhatsApp broadcast to that segment. Run the same targeting logic across both email and WhatsApp.
New Mailchimp subscriber → WhatsApp welcome message within minutes. 'You've joined our email list — here's a WhatsApp-exclusive welcome offer.'
Mailchimp campaign sent → 48 hours later, export non-openers list → WhatsApp campaign to non-openers with same offer. Recover 15–25% of missed email revenue.
Day 1: Email. Day 3: WhatsApp (if no email open). Day 7: WhatsApp follow-up. Cross-channel sequencing maximises reach across both audiences.
Mailchimp → Audience → Export Audience as CSV. Ensure phone number column is included (add to Mailchimp signup form if not present).
WA.Expert → CRM → Import → CSV upload → map phone and name columns. Contacts imported to WA.Expert as opt-in list.
Mailchimp → Zapier/Pabbly trigger: 'Tag added to subscriber' → Action: HTTP POST to WA.Expert API with subscriber phone and template variables.
For email non-openers: Mailchimp → Zapier → filter for 'email not opened in 48 hours' → WA.Expert API send WhatsApp with same offer.
Zapier: Mailchimp 'New subscriber' trigger → WA.Expert API 'Send template' — welcome message with WhatsApp-exclusive discount.
No-code automation — connect Mailchimp to WA.Expert via Pabbly.
Read →Email list → WhatsApp audience. Cross-channel campaigns that 3× your conversion rate.