Put in the messages you send a month. This shows the bill on every WA.Expert plan side by side, using Meta's published per-message rates and the rules in force since 1 October 2026.
Meta's rates are printed in full below. We add nothing to them on the Complete and Growth plans.
The free 24-hour service window has ended. Service replies and in-window utility templates are now billable at ₹0.115 in India, after 1,000 free per phone number a month. What it costs and what to check →
Count delivered template messages, not contacts. One template to 5,000 people is 5,000 messages.
Since 1 October 2026 the free 24-hour service window has ended. Two things are now billed: your replies inside that window, and utility templates sent inside it. Meta has confirmed that a service message is charged at the same rate as utility and authentication in the recipient's market, which for India is ₹0.115. It has also given every business phone number 1,000 free service messages a month, so charging begins at the 1,001st.
Platform fee plus message charges. GST applies to the platform fee, not to Meta's message charges, which are drawn from your prepaid wallet.
| Plan | Platform | Messages | GST | Total / month |
|---|
India, per delivered message. On Complete and Growth you pay Meta's number with nothing added, which is why two columns are identical.
| Plan | Marketing | Utility | Authentication | Markup |
|---|---|---|---|---|
| Meta's published rate | ₹0.86 | ₹0.115 | ₹0.115 | — |
| Complete & Growth | ₹0.86 | ₹0.115 | ₹0.115 | Zero |
| Premium & Pro | ₹0.99 | ₹0.1323 | ₹0.1323 | 15% |
Incoming messages from customers are always free, on every plan. Meta republishes its rate card roughly quarterly and bills by the recipient's country, so a customer in Germany costs many times an Indian one. For other markets see the country rate comparison.
WhatsApp moved to per-message billing in July 2025. Every delivered template is its own charge, and there is no longer a 24-hour conversation to fill up with free follow-ups.
Incoming messages are never charged, on any plan. Only what you send is billed, and only when it is delivered.
When a customer messages you first, your replies for the next 24 hours are service messages, and every new customer message resets the clock. Since 1 October 2026 these are billable per message at the utility rate, after 1,000 free a month per phone number.
From July 2025 to September 2026 a utility template sent while the window was open cost nothing. Since 1 October 2026 it is charged at the ordinary utility rate, the same as one sent after the window closes. The 1,000-message free allowance covers service replies, not these.
When a customer reaches you from a click-to-WhatsApp ad, everything you send, templates included, is free while Meta’s free entry point window is open. Meta says it can stay open for up to 7 days.
Charged every single time, including inside an open service window. Marketing has never had a free window.
You are billed on delivery, so a message that never reaches the handset is not charged. A message delivered to someone who ignores it is.
Meta announced this change on 1 July 2026 and published the October rate card on 1 September 2026. A service message is charged at the same rate as utility and authentication in the recipient’s market, and every business phone number receives 1,000 free service messages a month. Rates move roughly quarterly, so check Meta’s current card before budgeting.
Every paid plan includes a 3-day free trial.