Typeform + WhatsApp API Integration — Complete Guide 2025

Typeform converts visitors into qualified leads with conversational forms. WA.Expert converts those leads into conversations with instant WhatsApp follow-up. Every Typeform submission becomes a 2-way WhatsApp engagement within 30 seconds.

Connect Typeform + WhatsApp → Talk to an Expert

30 sec

WhatsApp fires after Typeform submission

Native webhook

Typeform → WA.Expert direct — no third-party needed

Any form

Lead gen, registration, survey, quiz, NPS

Personalised

Use form answers as WhatsApp message variables

What You Can Automate

Top use cases for Typeform + WhatsApp API

Typeform creates the best form experience — conversational, one-question-at-a-time, high completion rates. WA.Expert connects to Typeform so every submission fires an instant WhatsApp confirmation and follow-up sequence to the respondent.

📝

Lead gen form → WhatsApp

Typeform lead capture submission fires WhatsApp within 30 seconds — while the lead is still engaged.

🎓

Course registration → confirmation

Typeform course or event registration fires WhatsApp confirmation with joining details.

📊

NPS survey → follow-up

Low NPS score (0–6) triggers WhatsApp to understand the issue. High score (9–10) triggers referral ask.

🔍

Quiz result → personalised message

Typeform quiz result fires a WhatsApp with the personalised recommendation based on their answers.

Trigger → Action

How Typeform events trigger WhatsApp messages

Typeform trigger	WhatsApp action (WA.Expert)	Business impact
New Typeform submission	WhatsApp confirmation to respondent within 30 sec	Instant lead engagement
New submission	Internal WhatsApp alert to sales team with answers	Lead notification
NPS score 0–6	WhatsApp to understand the issue before public review	Reputation management
NPS score 9–10	WhatsApp referral ask — "Know someone who'd benefit?"	Referral programme
Quiz answer matches segment	Segment-specific WhatsApp with personalised recommendation	Personalised nurture

Setup Guide

How to connect Typeform to WhatsApp API

Set up Typeform webhook

In Typeform: Results → Connect → Webhooks. Add WA.Expert webhook URL or set up via Zapier "New Entry" trigger.

Configure the webhook payload

Typeform sends all form answers in the webhook payload. Identify the field containing the phone number (use the field reference or hidden fields if phone is pre-filled).

Map answers to WhatsApp template variables

Use Typeform answer references (answers.field_ref or field_id) to populate WhatsApp template variables with the respondent's specific answers.

Add conditional logic (optional)

For NPS-style forms: add a conditional step in Zapier or your webhook handler — score 0–6 sends complaint follow-up template, score 9–10 sends referral template.

Test with a live submission

Submit the Typeform with your own phone number. Verify the WhatsApp fires within 30 seconds with correct variables populated.

Sample Typeform → WhatsApp configuration

// Typeform Webhook → WA.Expert
// POST payload from Typeform:
{
  "form_response": {
    "answers": [
      {"field": {"ref": "phone_field"},
       "phone_number": "+919876543210"},
      {"field": {"ref": "name_field"},
       "text": "Priya Sharma"}
    ]
  }
}

// Forward to WA.Expert with mapped fields
to: answers[phone_field].phone_number
template: "typeform_confirm"
variables: {name: answers[name_field].text}

WA.Expert handles WhatsApp API authentication, template approval, and delivery — you only pass the trigger data from Typeform. No WhatsApp API expertise needed on your end.

FAQ

Typeform + WhatsApp — common questions

Does Typeform have a native WhatsApp integration?

Typeform supports webhooks on paid plans (Basic and above). The webhook sends form answers to WA.Expert which fires the WhatsApp. Alternatively, use Zapier's "New Entry" trigger for Typeform — available on all Typeform plans.

Can I collect phone numbers in Typeform for WhatsApp?

Yes — add a Phone Number question type in Typeform. Typeform validates the format and makes it available in the webhook payload. Alternatively, use a hidden field to pre-populate the phone number from URL parameters if you already have it from a previous touchpoint.

Can I personalise the WhatsApp based on quiz answers?

Yes — Typeform quizzes with calculated scores or outcome-based logic can pass the score/outcome to WA.Expert via webhook. WA.Expert uses conditional logic to select the appropriate WhatsApp template based on the quiz result.

How is Typeform different from Google Forms for WhatsApp automation?

Typeform has much higher completion rates (typically 2–3× higher than Google Forms) due to its conversational one-question-at-a-time format. For lead generation and qualification forms where completion rate matters, Typeform is worth the paid plan cost. For simple internal forms, Google Forms is free and sufficient.

Can Typeform + WhatsApp replace an email nurture sequence?

For Indian audiences: in most cases yes. WhatsApp follow-up sequences from form submissions convert at 3–5× the rate of email sequences. Build a 3–5 message WhatsApp sequence triggered by the Typeform submission for the highest conversion rates.

What Typeform plan do I need for the webhook integration?

Typeform webhooks are available on Basic plan and above. The free Typeform plan does not support webhooks — use Zapier instead which supports the Typeform "New Entry" trigger on all plans.

Related Integrations

More WhatsApp integration guides

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