Brevo (formerly Sendinblue) is an all-in-one marketing platform popular with Indian businesses for email, SMS, and CRM. It now has native WhatsApp support in select regions — but for Indian businesses on WA.Expert, the webhook/API integration delivers more control and better India-specific template management. This guide covers both the native Brevo WhatsApp feature and the WA.Expert integration approach.
Brevo contact lists → WA.Expert CRM sync. Phone numbers from Brevo imported with tags, segments, and custom attributes.
Brevo automation workflow reaches a 'WhatsApp' step → fires webhook to WA.Expert → WhatsApp sent. Replaces Brevo's native WhatsApp sending for better India-specific template control.
Brevo handles email steps in the automation. WA.Expert handles WhatsApp steps. Combined cross-channel sequence: Email Day 1 → WhatsApp Day 3 (if no email click) → Email Day 7 → WhatsApp Day 10.
Purchase in your platform → Brevo transactional email fired → simultaneously trigger WA.Expert API for WhatsApp confirmation. Both channels in one transaction event.
Brevo contact segments (e.g., 'India customers', 'last 30 days purchase') → export to WA.Expert → WhatsApp campaign to same segment.
Brevo inactive subscriber → export after 60 days → WA.Expert win-back WhatsApp campaign. Re-engage email-unresponsive contacts on WhatsApp.
Brevo → Contacts → Lists → Export → select 'phone' field. Ensure phone is included in your Brevo signup forms.
WA.Expert CRM → Import CSV → map Brevo phone, name, and tag columns → import as WhatsApp opted-in list.
Brevo → Automations → edit workflow → add 'Webhook' action at WhatsApp step. URL: WA.Expert API endpoint with API key header.
Map Brevo contact attributes {{contact.FIRSTNAME}}, {{contact.PHONE}} to WA.Expert API payload. Include template_name and variables array.
Trigger a test automation run. Check WA.Expert message logs. Verify the contact receives the WhatsApp message. Activate.
Email + WhatsApp cross-channel sequences. Brevo handles email, WA.Expert handles WhatsApp.