WhatsApp supports common image, video, document, and audio formats. Keeping files within sensible sizes and the right formats means they send quickly and display correctly on every device.
Images: JPG and PNG. Video: MP4 is the safe choice. Documents: PDF is most reliable, and office formats are supported. Audio: common audio formats. Stick to these and your media displays consistently.
Keep images and videos reasonably sized so they load fast on mobile data, common across India. Use PDF for documents customers should open anywhere. Add a clear caption so the file makes sense on its own. Test a send to your own number before a campaign.
Many customers open your message on mobile data. A lighter image or a trimmed video reaches them faster and is more likely to be seen.
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