Meta feature · Meta features
Conversions API for WhatsApp: tell Meta which chats became sales
Send lead and purchase events from WhatsApp conversations back to Meta to improve ad targeting. Meta's official documentation and the WA.Expert setup.
What is Conversions API for WhatsApp?
Conversions API for Business Messaging lets businesses send conversion events that happen inside chats back to Meta, to measure and improve click-to-message ads.
Watch
Official video from Meta for Business
Conversions API for business messagingWatch on YouTube
WA.Expert tutorial
Set up the WhatsApp Conversions APIWatch on YouTube
Videos load from YouTube only when you press play.
What businesses do with it on WhatsApp
- Report leads and purchases that happen inside WhatsApp
- Optimise click-to-WhatsApp ads for real outcomes
- Build custom audiences from people who converted
How to connect Conversions API for WhatsApp with WA.Expert
- In WA.Expert, open Channels, then your WhatsApp channel configuration, and select Manage Data Set for Conversions API.
- Create a new data set and name it.
- In the Bot Builder, find the step that counts as a conversion, for example when someone books or pays.
- Add Native Tools, Send Conversion Event, pick the data set and the event type (Lead, Purchase and so on).
- Publish, then check Events Manager in Meta to see the events arrive.
Full walkthrough with screenshots: Set up the WhatsApp Conversions API.
Questions
Do I need a developer?
No. In WA.Expert it is a block in the bot builder.