Create a drip campaign — WA.Expert Help

A drip campaign sends a planned sequence of messages over time. The pattern uses a CRM field to decide who is in the sequence, a router to branch, and delays to space the messages out.

Build it

Create a CRM custom field such as lead stage.

Create a workflow triggered by a change to that field.

Add a router to split hot leads from cold leads on the field value.

In each branch, send a template message with personalised variables and buttons.

Add delay steps between messages to set the timing.

Save and enable. Contacts now move through the sequence on their own.

Was this helpful? If you are stuck, message us and a real person will help, the only platform in India that answers you live on WhatsApp.

Ask us on WhatsApp

Pause Automation: stop a flow for human handoff

Stop an automation indefinitely for human takeover, manual approval, or payment…

Time Delay block

Add timed delays between automation steps for drip campaigns, follow-up sequences, and…

The Stay in Session block

Keep the WhatsApp 24-hour window open to avoid template charges in long-running…

The Typing Indicator block

Show a typing animation before messages to make automated conversations feel more natural.

View all 20 articles in Automations →

Want the bigger picture? See the Automation Codex for use cases and strategy.