The Pause block introduces a time delay between two steps in an automation. Use it to send a follow-up message 24 hours after the first, wait 3 days before a re-engagement message, or space out a drip campaign over weeks.
When the workflow reaches the Pause block, it waits for exactly the duration you set before running the next step. The automation is held in memory during the pause — no action is needed from you or the customer.
The Pause block is for fixed time delays — it always waits exactly the duration you set, regardless of what the customer does.
The Smart Wait block (in the Bot Builder) waits for a customer reply or a specific event before continuing. Use Smart Wait when you need to wait for a response; use Pause when you just need a time gap.
The Pause block supports delays up to 30 days. For longer campaigns, chain multiple Pause blocks, or use the Datastore to save state and trigger a new automation.
If you edit or delete a Pause block in an active automation, contacts that are currently waiting in that pause may be affected. Test changes in a duplicate automation before modifying a live one.
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