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Home › Help & Docs › Automation Builder › Shopify Abandoned Cart Recovery
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Recover abandoned carts in Shopify via WhatsApp

When a customer adds items to their Shopify cart but does not complete checkout, WA.Expert can automatically send them a WhatsApp follow-up message with the checkout link. This automation triggers the moment an abandoned cart is created in Shopify and can recover a significant portion of lost sales.

What you need

A Shopify store with developer app access, a pre-approved WhatsApp template containing the checkout URL, and a connected WhatsApp channel in WA.Expert.

Set up the abandoned cart automation

1
In your Shopify admin, go to Settings → Apps and Sales Channels → Develop Apps and click Create App.
2
Enter an app name. Under Admin API Scopes, search for ABA, select read_orders under Orders, and click Save.
3
Install the app and click Reveal the token to copy your access token.
4
In WA.Expert, go to Automation Builder and add a trigger. Search for Shopify → Shopify Abandoned Cart → Abandoned Cart Create New.
5
Authenticate the connection by entering a label, your Shopify domain, and the access token from step 3.
6
Click Generate a Hook, save the sample data, and proceed to attach a template.
7
Create (or select) a WhatsApp template that includes your custom message and the checkout URL as a button or variable.
8
Add a CRM Send Template Message block. Select your channel, the template, and use the WhatsApp number from the shipping address as the recipient.
9
Use the Parse Function to format the phone number correctly. Select the checkout URL from the abandoned cart data.
10
Save the workflow and enable it. The automation will now run whenever a cart is abandoned in Shopify.
Tip: add a delay

Consider adding a Time Delay block of 30–60 minutes before the WhatsApp message so customers who are still browsing or completing checkout do not receive a premature nudge.

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