Integration · Leads
IndiaMART + WhatsApp: reply to every lead in seconds
Pull IndiaMART buyer leads into WA.Expert and send an instant WhatsApp reply with your catalogue. Official IndiaMART video plus setup steps.
What is IndiaMART?
IndiaMART is an Indian online B2B marketplace connecting buyers and suppliers. Its Lead Manager is where sellers receive and respond to buyer enquiries.
Watch
Official video from IndiaMART InterMESH Ltd
Lead Manager (Hindi)Watch on YouTube
WA.Expert tutorial
Connect IndiaMART leads to WhatsAppWatch on YouTube
Videos load from YouTube only when you press play.
What businesses do with it on WhatsApp
- Instant WhatsApp reply to every new IndiaMART enquiry
- Send a catalogue, price list or brochure automatically
- Save every lead in the CRM with product and city
- Assign leads to sales people in the team inbox
- Import up to a year of older leads
How to connect IndiaMART with WA.Expert
- Log in to your IndiaMART seller account and open Lead Manager.
- Click CRM Integration to generate your API key. It is sent to your registered email.
- In WA.Expert, open Lead Source, choose IndiaMART and paste the key.
- Pick a date range (up to the last 365 days) and map Name, Phone, Email, City and Product to CRM fields.
- Choose the WhatsApp flow to trigger on each new lead and save.
Full walkthrough with screenshots: Connect IndiaMART leads.
Questions
Do I need a paid IndiaMART plan?
The CRM integration key is available from Lead Manager for sellers. Check your IndiaMART plan if the option does not appear.
Can I message old leads?
You can import them into the CRM. Message them only with an approved template, and only if they expect to hear from you.