A bulk campaign sends an approved template to many contacts in one go. Good campaigns are targeted by segment and personalised with variables, then measured by the delivery report.
Send only to people who opted in, and segment so the message is relevant. Blasting everyone invites blocks, which lowers your quality rating and your sending tier.
Each channel has a single messaging queue. If you send a large broadcast by mistake, you can clear the queue mid-send to save money on the unsent messages.
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