Set up and run your WhatsApp number, plus Facebook, Instagram, and RCS. Number registration, display name, templates, bulk campaigns, and account health.
This is how you bring a brand-new phone number onto the WhatsApp Business API. The number must not already be
Coexistence lets you put a number that is currently on the WhatsApp Business app onto the API without losing y
If your number is already on the WhatsApp Business API with another provider or BSP, you can migrate it to WA.
Your display name is the business name customers see at the top of the chat. It is reviewed by Meta and must r
The verified badge, often called the green tick, tells customers your account genuinely belongs to your busine
Meta scores each number on quality and caps how many business-initiated conversations it can start per day. Bo
A template is a pre-approved message you use to start a conversation with a customer outside the 24-hour servi
Marketing templates carry your promotions, offers, and announcements. An interactive one adds tappable buttons
Utility and authentication templates are the workhorses of transactional messaging. They cost far less than ma
A bulk campaign sends an approved template to many contacts in one go. Good campaigns are targeted by segment
WA.Expert is multi-channel. You can connect a Facebook Page and an Instagram profile so their direct messages
RCS is Google's upgraded messaging channel on Android, with branding, rich cards, and verified sender badges.