A template is a pre-approved message you use to start a conversation with a customer outside the 24-hour service window. Meta reviews each one before it can be sent. Every template falls into one of three categories.
Marketing covers promotions, offers, and announcements, and is the priciest. Utility covers transactional messages tied to an action the customer took, like order or appointment updates, and is far cheaper. Authentication covers one-time passwords and verification codes.
Sending a marketing message dressed up as utility to save money risks penalties. Pick the category that matches the content.
WA.Expert supports the full range of template formats:
Buttons and quick replies on a promotional message.
A scrollable set of cards, ideal for products.
A coupon or offer with a countdown.
Show your product catalogue inside the message.
Send several products in one message.
Transactional messages with buttons.
Send an order summary or a status update.
One-time passwords and verification codes.
Draft a template quickly using AI, then edit.
You can also clone templates in bulk between numbers, add a toll-free call button, and build a template that opens a Mini App.
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