When messages do not reach customers, the cause is usually the messaging rules rather than a fault. Here are the common ones.
You are messaging outside the 24-hour window with a non-template message, which Meta blocks. The number has hit its daily limit for business-initiated conversations. The recipient number is invalid or not on WhatsApp. The recipient blocked your number. Or your quality rating has restricted sending.
Sending only to opted-in, relevant contacts keeps your quality green and your limits high. Blasts cause blocks, which lower both.
Still stuck? Message us and a real person will help, the only platform in India that answers you live on WhatsApp.
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