When a campaign reports failures or weak delivery, the delivery report tells you why. The causes are usually the audience, the template, or the messaging rules.
Open the delivery report and look at the failure reasons. Common ones: contacts who never opted in, an unapproved or paused template, recipients outside any window needing a template, the number's daily limit, or invalid numbers in the list.
Each channel has one messaging queue. If you start a large send by mistake, you can clear the queue mid-send to save the cost of unsent messages.
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