Trigger different bots for different Click-to-WhatsApp ads

Click-to-WhatsApp (CTWA) ads send users directly into a WhatsApp conversation when they tap the ad. If you run multiple ads — for different products, offers, or audiences — you can route each one into a completely different bot flow. This means a Diwali sale ad launches a different bot from a product launch ad, even though both land on the same WhatsApp number.

Get the Ad ID from Meta

Open Facebook Ads Manager.

Find the ad you want to connect to a bot and click Edit.

Click the three-dot menu on the ad.

Select Copy. This copies the Ad ID to your clipboard.

Set up the bot trigger

Go to Bot Builder → Create Bot Flow or open an existing flow.

In the trigger settings, set the trigger type to Click-to-WhatsApp Ad.

Select the WhatsApp channel this ad is running on.

Paste the Ad ID you copied from Ads Manager.

Save the trigger and build or complete the bot flow for this ad.

Repeat for each additional ad — each ad gets its own bot flow with its own Ad ID pasted in.

Multiple ads, multiple flows

You can connect as many ads as you like to separate bot flows. Each bot flow handles only the users who came from that specific ad, so your messaging stays relevant to what they clicked on.

One flow, multiple ad IDs

You can also add multiple Ad IDs to the same trigger if several ads should launch the same bot. Add each ID as a separate trigger condition.

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Trigger different bots for different Click-to-WhatsApp ads

Get the Ad ID from Meta

Set up the bot trigger

Bot triggers explained

Create a WhatsApp chatbot

WhatsApp Conversions API setup